Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.2 out of 5
3.2
(2,224 Reviews)
Open Ratings Snapshot
Rating breakdown 2,224 reviews
5 Stars
1,130
4 Stars
81
3 Stars
24
2 Stars
72
1 Star
917
20%of customers recommend this product. 
(
166 out of 834
)
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Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Smells AWFUL!
on March 21, 2024
Posted by: Mommy5
from Missouri
I have always used and loved Dawn dish soap. But this new scent is AWFUL! Please! Please! Please! Give us back the old Dawn scent. This smells like nothing I would want to clean my dishes with. Come on Dawn do better. Why change a good thing. Nobody's going to start buying Dawn just because it has a "clean scent". In fact, I'd say you're going to lose a huge customer base .... us included.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareMarch 22, 2024
We appreciate you taking the time to share your thoughts. We value your feedback, and we've relayed it to our Research and Development (R&D) team. Your input is vital in helping us improve our products and ensure that we deliver the best possible experience to our customers.

In case this helps, we do offer an unscented Dawn, which you can learn more about here: https://dawn-dish.com/en-us/products/dawn-free-clear-ez-squeeze-dish-soap-unscented/
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent is the worst
on March 21, 2024
Posted by: Sybil
from Illinos
I have used Dawn my entire life, my mother used it, my grandmother used it. The "new clean scent" is anything but. It's the absolute worst and after 40 years I'm looking for a new dish soap. You can't get it off of the dishes. Everything tastes like that horrible smell. If it's not broke why try to fix it? I'm not sure what market research told you the world wanted this. No one asked for it. Please stop.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareMarch 25, 2024
Thanks for your review, Sybil. We're so sorry that you don't like our new scent and that it's lingering on your dishes and food. Because our consumers' safety is most important to us, we'd recommend discontinuing any further use of your current bottle. Please give us a call at (800) 725-3296, as we'd love an opportunity to make this right and retain your family's trust and loyalty!
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible smell.
on March 20, 2024
Posted by: Camp
The new fresh scent is nauseating. Been a loyal customer for 30 plus years. Can I return the opened bottle?
Response from dawn-dish.comBy Customer CareMarch 21, 2024
Thanks for taking the time to share this with us, and for choosing Dawn the past 30 plus years. We're saddened to hear you aren't enjoying the new scent. With the many safety tests our products undergo, this isn't something we'd expect. Your health and safety is very important to us. We hope you're feeling better now, and we ask that you discontinue using the Dawn if you haven't. While we understand it's hard when things change, we hope you'll give another Dawn version a try. You may not be aware that we have introduced a unscented version of Dawn. Our Safety Team would like to learn more from you. When you have a chance. please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent is terrible
on March 20, 2024
Posted by: Girl83
Please bring back the original smell of Dawn Soap. The new scent smells like perfume. I really don't like the fact that I'm washing my dishes with something that smells like perfume. I've been using Dawn for years and I am now going to try a different brand.
Response from dawn-dish.comBy Customer CareMarch 21, 2024
We're sorry to hear you aren't a fan of the upgraded scent. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to get more information to help, as well as share your experience with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
New "Clean" Scent Is Terrible
on March 20, 2024
Posted by: SB91
from Glen Wild, New York
I have been using Dawn for years. I purchased a new bottle that is the "New Clean Scent" as there was no original Dawn to be found. I can't tolerate it. It smells like laundry detergent. It's too overpowering for dishes and leaves a lingering scent on my dishes afterwards. I do not want to smell detergent while I'm eating off my dishes. Why fix something that wasn't broken? I can't find the original scent so I now have to purchase a different brand. Very disappointing.
Response from dawn-dish.comBy Customer CareMarch 25, 2024
Thanks for leaving your review on our new scent for Dawn Original Liquid, SB91. Your loyalty over the years is greatly appreciated, and we're so sorry this scent is unpleasing and lingers on your dishes. We'd be glad to help you with a different version as well as gather some additional product information for our Quality Team. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
New Scent is Terrible
on March 20, 2024
Posted by: FuzzyBun
from Greensboro, NC
The “New Clean Scent” is terrible. Why change it and make it the same color as original blue Dawn? It smells like it should be pink. I love the EZ Squeeze bottle, but this is disappointing.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareMarch 22, 2024
We're so sorry you're disapointed with the Fresh Scent fragrance, FuzzyBun. Extensive research and consumer testing goes into our products to create appealing features and the superior cleaning ability that Dawn consumer like yourself know and trust. Because preferences can vary from person to person, we offer a variety of product versions, and we hope you'll consider trying a different Dawn product, such as our Dawn Free & Clear Fragrance-Free dish soap in the EZ-Squeeze bottle. Your satisfaction matters, and our Dawn Team would like to talk with you in more details to further help. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
New Scent Smells Terrible
on March 20, 2024
Posted by: FuzzyBunny
I love the EZ Squeeze bottle but the “new clean scent” is terrible. I didn’t realize it was different since it’s the same color as the old blue Dawn. This bottle will take forever to get through too.
Response from dawn-dish.comBy Customer CareMarch 25, 2024
We're sorry you aren't happy with the recent change in Original Scent. We know this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver our customers the best possible experience. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd be happy to answer any questions or gather additional feedback. Please call us at (800) 725-3296 from 9 AM to 6 PM EST, Monday through Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
new smell is gross
on March 20, 2024
Posted by: KLou
from Livonia, Mi
New scent is disgusting. Why change a good thing? I am now looking at other options for soap.
Response from dawn-dish.comBy Customer CareMarch 22, 2024
We're sad you're disapointed with the new Fresh Scent, KLou. Extensive research and consumer testing goes into our products to create appealing features and the superior cleaning ability our Dawn consumers know and trust. We realize that preferences can vary from person to person, so we also offer a variety of product versions, and we'll pass along your request to keep the original fragrance unchanged. Your loyalty is appreciated, and we hope you'll consider trying a different Dawn product, such as our Dawn Lemon Essence scent, or our Dawn Free & Clear Fragrance-Free dish soap. Your satisfaction matters, and our Dawn Team will be happy to assist with any questions or concerns. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Written by a customer while visiting dawn-dish.com
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