We thank you for sharing your feedback on our recent change to Dawn Ultra Original. You must be an animal lover, just like we are, and we want to assure you that we're very proud of the work we've done with our organization partners, helping wildlife be saved from oil pollution. We've donated thousands of bottles of Dawn, cleansing and helping more than 75,000 animals over the last 40 years. The techs who work with the groups use Dawn to gently remove the contaminants from the animals. All of them are highly trained to use the soap safely, significantly increasing the survival rate of these innocent victims. We plan on continuing this work, although we're sorry to hear you're not a fan of the new scent, and we'll forward your message to our Research and Development team. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Gracey, your longtime loyalty to Dawn is truly honored by all of us here at Dawn. Please know, your comments regarding the recent scent change to Dawn Ultra Original will be recorded and shared with our R&D Team, as your feedback is essential. This change, the first scent update in almost 10 years, surprised you, and we're very sorry to learn you're not a fan of the new scent. Our Safety Team assures us that, when used as directed, your comfort should be assured. That being said, you may have a particular sensitivity, and we do understand you're looking to return the product to the store of purchase. While there, we hope you'll look for Dawn E-Z Squeeze Free & Clear Fragrance-Free. If you find it, pick it up and give it a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience, make sure you're feeling alright today, and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We're sorry you aren't happy with the recent change in Original Scent. We know this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver the best possible experience to our customers. We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.