Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.2 out of 5
3.2
(2,239 Reviews)
Open Ratings Snapshot
Rating breakdown 2,239 reviews
5 Stars
1,145
4 Stars
81
3 Stars
24
2 Stars
72
1 Star
917
20%of customers recommend this product. 
(
166 out of 834
)
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Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Unpleasant scent
on June 5, 2024
Posted by: unfriendly to wildlife
I only used Dawn but this new formula is terrible. Seems they used their Powerwash formula and added to the original dawn. I very much dislike this product now.
Response from dawn-dish.comBy Customer Care, June 7, 2024
We appreciate your review, and thank you for reaching out to Dawn about the recent scent changes to our Ultra Original. This update was the first one in over 10 years for this dish soap, and we’re sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. Please be assured that we value your feedback greatly and it’ll be shared with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. Regarding wildlife, all Dawn products, including its perfumes, are extensively evaluated for safety and are safe for use as directed. This includes the use of Dawn for emergency first-aid intervention by trained professionals in accidental exposures of animals – including accidental oil contamination of marine wildlife. Dawn is a very effective agent for removal of oil contamination from fur/feathers, and this emergency intervention by trained personnel is a well-recognized and beneficial medical intervention. We’d like to talk further with you about this, and make sure you get the best help through this. Give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Chemicalize your brain with new scent.
on June 5, 2024
Posted by: Phil253
from Tacoma, WA
Wow, another cleaning product to avoid; awful chemical scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, June 5, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
5 out of 5
5
Dawn isn't Just For The Birds
on June 5, 2024
Posted by: sherrandys
I never thought I could be so excited about dish soap, but here we are. Dawn EZ Squeeze Clean Scent Dish Liquid is like the superhero of my kitchen. This stuff not only battles greasy dishes like a champ, but it smells so good that I sometimes find myself daydreaming about doing the dishes (who knew that was possible?).
The EZ Squeeze bottle is a game-changer. No more wrestling with stubborn caps or dealing with awkward spills—just a gentle squeeze and voilà, the perfect amount of soap every time. It's like Dawn knows me and my clumsy ways all too well.
But here’s the kicker: this magical blue potion isn’t just a hero in my sink. Dawn has a serious side too—it’s the same soap used to clean oil off seabirds. If it's strong enough to rescue a duck from an oil spill, it’s more than capable of handling my lasagna pan. And more affordable than the lasagna.
So, hats off to you, Dawn. You've turned the mundane task of washing dishes into something oddly satisfying and strangely enjoyable. Keep being awesome!
Written by a customer while visiting influenster.com
Customer Rating
1 out of 5
1
Nauseating new scent
on June 4, 2024
Posted by: Evbss
I have always used Dawn and like many others, I find the new scent nauseating. I wish I would have known about the change before I bought a big refill bottle of it. Once it’s used up, I will definitely be finding a new dishwashing liquid. Even though they claim that it was a scent that in testing people liked, I can’t figure out where they found those people because after looking at the reviews, they seem to be the only ones that liked it.
Response from dawn-dish.comBy Customer Care, June 5, 2024
We're sorry you're not a fan of the recently updated scent of Dawn Ultra Original. Because this was the first change in over 10 years, we understand this update could create disappointment. Because scent preference is highly personal, we do understand you're not a fan of the scent and want to assure you that we value your feedback greatly and it will be shared with the rest of the Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as we continue to work on future innovations. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents available, if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, Fragrance Free. For help picking up your next bottle, please give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
From Dawn dish soap to DONE dish soap! STINKY!
on June 4, 2024
Posted by: Dan213
from Los Angeles
I have been using Dawn for over a decade. I recently bought some and it smelled really perfume-y, and I was super confused as to why. Then I looked at the bottle and it said "new fresh scent". Being sensitive to perfume smalls I really thought it was gross, and it made my hands smell for half a day.
When my wife used it she used a few choice words to describe the new scent , and then we pitched it in the trash. P&G should rename it "DONE dish soap", because I'm sure a lot of people will stop buying it, like me.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, June 4, 2024
Greetings, Dan, thanks for reaching out to Dawn and sharing the thoughts of you and your wife, regarding the recent scent change of Dawn Ultra Original. This update was done with a lot of thought and study. We worked with a team of consumers to choose the fragrance that was best liked. Your review will be shared with our R&D Team as consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, unscented. We'd like to tell you more and help you pick up your next bottle. Give us a call at your convenience. We're here Mondays-Fridays, 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New smell causes migraines
on June 2, 2024
Posted by: Kelsey
from Las Vegas
I’ve been a lifelong Dawn user but the smell of this new scent smells like disgustingly migraine inducing cat litter chemicals. Please please please change it back. I cannot use this soap anymore.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, September 9, 2024
Thank you for reaching out about the recent scent changes to our Dawn Ultra Original. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. This is the first scent change for Dawn Original in over 10 years, and we’re sorry for your disappointment. Because your safety is our priority, we ask you to stop using this new version of Dawn. Please, stop using this bottle.

We value your feedback greatly and it will be shared with the rest of my Dawn Team. Consumer feedback is vital in helping us improve our products, as at this time, we do not have plans to reintroduce the old Dawn scent in the United States. We appreciate your understanding and patience as we strive to provide you with the highest quality products.

We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original is no longer comfortable for you to use, including an unscented version called Dawn Free and Clear, Unscented. It would be our pleasure to pick up your next bottle of Dawn for you, please, call us at your convenience at 1 (800) 725-3296, Monday through Friday, from 9 AM to 6 PM, EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
NEW CLEAN SCENT IS AWFUL
on June 2, 2024
Posted by: 412Tara
from Pittsburgh
PLEASE BRING BACK THE ORIGINAL SCENT. “NEW CLEAN SCENT” IS AWFUL!!!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, December 31, 2024
We're sorry you find that your nose finds the Clean Scent fragrance awful, 412Tara. Extensive research and consumer testing goes into our products to create appealing features, and feedback like yours is very important to us. We realize that preferences can vary from person to person, so we offer a variety of product versions and scents. We value your loyalty, and would like to gather a few more details to further assist you. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible new scent !!!
on June 2, 2024
Posted by: A clean home
from West Michigan
I'm adding to the list of disappointed customers. Whomever idea was to change the scent should be sent away. Headache inducing, vomiting smell. Like poring a plug in air freshener freshener into your sink. 👎👎👎👎👎👎
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, June 4, 2024
Your happiness, safety, and comfort are incredibly important to us, and we're sorry you're not enjoying your recently purchased Dawn Ultra Original in the EZ-Squeeze bottle. We did update the scent, the first change in over 10 years, after receiving positive feedback during extensive testing with consumers. Please be assured that we value your feedback greatly and it'll be shared with the rest of my Dawn Team. Although our Safety Team assures us that when used as directed, you should feel safe when using this dish soap, you may have a unique sensitivity and you should stop using this bottle. When you have a moment, please give us a call for more help. We're here Mondays-Fridays, 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
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