Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.1 out of 5
3.1
(2,105 Reviews)
Open Ratings Snapshot
Rating breakdown 2,105 reviews
5 Stars
1,022
4 Stars
75
3 Stars
22
2 Stars
72
1 Star
914
20%of customers recommend this product. 
(
166 out of 833
)
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Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
New Scent is BAD
on June 11, 2024
Posted by: Srs78
Cannot believe they changed the scent of a tried and true product. The new smell is disgusting and unnatural. Cannot believe something that is supposed to be so gentle on wildlife could make someone so sick. I get a headache from the fragrance they added and it cannot possibly be natural. It has a chemical smell now. Must be cheaper to make. I'm sure it has to do with corporate greed. I won't be buying unless they go back to the "Original" version.
Response from dawn-dish.comBy Customer CareJune 13, 2024
We're sorry you're disappointed with the change in fragrance, and have experienced a headache, Srs78. At Dawn, we do our best to offer products that consumers like yourself will find appealing, and our dish soaps are tested to be safe when used as directed. However, because you mentioned that you've had headaches, we recommend that you discontinue using this fragrance. Your loyalty is deeply appreciated, and we hope you'll consider trying another option such as our new Dawn Free & Clear Fragrance-Free dish soap in the EZ-Squeeze bottle. We take your report to heart, and would like to learn more detais of your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
I know it seems hyperbolic bc it’s soap but woooow
on June 11, 2024
Posted by: RubyRubyRuby
The new formula is heinous. I have had two brand loyalties my entire 32 years in earth: Dawn dish soap and Heinz ketchup. Now I have one, Heinz. After 32 years of using and preferring Dawn to any other dish soap, I was forced (by Dawn’s horrible decision) to buy several gigantic bottles of Palmolive. So I’ll be set for at least a year.
Why couldn’t I just use the Dawn with the new formula? Because I wash all my dishes by hand (no dishwasher) and your new soap not only bubbles very poorly but also leaves a scented film on anything it touches. It’s truly gag inducing- everyone I’ve asked about this agrees and can’t imagine what would cause such a drastic formula change.
Here’s why I liked the old Dawn over any other dish soap:
1. It didn’t take much soap to create a good foamy lather.
2. In a world of bad to mediocre chemical scents, Dawn had a subtle, clean, airy scent that wasn’t headache-inducing.
3. It washed away easily, and dishes were quick to clean for that reason.
4. Even though it cost a little more than other dish soaps, I had peace of mind purchasing it because I knew I’d be getting a great product I could use for dishes, washing my car, or treating cooking oil stains.
Now none of those things are true. Palmolive checks those boxes now. I’d rather it be Dawn, but now I’ve lost trust. What about your most sensitive customers? I’m not sensitive to smells but plenty of people I know are and they used Dawn. The change was not called out loudly enough on packaging. It just feels ready disrespectful to your customer base. This is Dawn we’re taking about. It was the best, even people who used other brands due to cost agreed Dawn was the best. Can you imagine if Chanel no5 just up and changed their formula? And just stuck a little “new formula” sticker and that’s that? No. Dawn lost a lifelong customer in me, my divorced parents (more households = more dish soap), my partner’s divorced parents, as well as most of my coworkers. I can only speak for myself about the permanency of that choice, but I’m good for at least a year. And I don’t appreciate being sold a clearly inferior product after decades of loyalty.
Response from dawn-dish.comBy Customer CareJune 13, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Dawn new fresh scent dish soap —- don’t breath it!
on June 11, 2024
Posted by: dmd1dmd
I bought this last week at Market Basket in New Hampshire, when I used it, I wasn’t aware that this scent is very overpowering, and it took my breath away. This is so strong I can’t even use it. I would not even wash the birds with it. The scent is too strong, and should not even be there. My dirty dishes do not need any scent at all.
Response from dawn-dish.comBy Customer CareJune 12, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New smell is AWFUL!
on June 11, 2024
Posted by: Newsmellunfan
from california
The new smell is awful. I've used Dawn for years because it didn't smell toxic and worked well. NOW it smells toxic like most products I avoid on the market. PLEASE CHANGE IT BACK!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJune 12, 2024
We're sorry to hear you aren't a fan of the upgraded scent. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly, and we have already relayed it to our Research and Development (R&D) team. Your input is vital in helping us improve our products and ensure that we deliver the best possible experience to our customers. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. In the meantime, we hope you'll try our unscented Dawn. We'd like to get more information to help, as well as share your experience with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Disgusting Scent
on June 11, 2024
Posted by: Brian D
from Mn
What a disgusting scent. Fire whoever developed this. The old scent worked for 30 years--- but ya, change it.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJune 12, 2024
We're sorry you aren't happy with the recent change in Original Scent, Brian. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver the best possible experience to our customers. We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent smells toxic
on June 10, 2024
Posted by: Sara202020
from Texas
I have only used Dawn dish soap until now. I can’t breathe in the new scent- it smells toxic and gives me a head ache. I don’t feel comfortable using it anymore. I am no longer a dawn dish soap customer.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJune 12, 2024
We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. We want you always to feel comfortable using Dawn, and we take this feedback seriously. If you haven't already, we recommend you discontinue using this product. We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible packaging
on June 10, 2024
Posted by: MaggieB
Like other reviewers, I HATE this new squeeze packaging. It is impossible to use with one hand and when you finally get it to dispense using both hands you get a large blob even when you only wanted a small amount. I'd return it to the store but it's too much trouble. I won't however buy it again.
Response from dawn-dish.comBy Customer CareJune 11, 2024
We're sorry to hear that this has been your experience with our EZ-Squeeze bottle. We can assure you that we have many quality checks to ensure that you can use our products with ease, and we'll make sure that your feedback is shared with the rest of our team. We suggest making sure to always store the bottle cap-side down. As well, we suggest that you loosen the cap to release pressure, then re-tighten it back on the bottle. Then, give the bottle one big squeeze onto a sponge or into the sink for about 2 seconds. We hope this helps. We'd also like to mention that we continue to offer our traditional bottles, which you're always welcome to check out. If you'd like any further assistance, please give us a call at (800) 725-3296 when you can.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Oh man, this new scent is ROTTEN
on June 10, 2024
Posted by: Nico2
Besides the easy squeeze bottle collecting water in the cap and always smelling like mildew, this new scent is even WORSE. Luckily I have all together stopped buying dawn and went back to a free from product.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJune 11, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
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