Gracey, your longtime loyalty to Dawn is truly honored by all of us here at Dawn. Please know, your comments regarding the recent scent change to Dawn Ultra Original will be recorded and shared with our R&D Team, as your feedback is essential. This change, the first scent update in almost 10 years, surprised you, and we're very sorry to learn you're not a fan of the new scent. Our Safety Team assures us that, when used as directed, your comfort should be assured. That being said, you may have a particular sensitivity, and we do understand you're looking to return the product to the store of purchase. While there, we hope you'll look for Dawn E-Z Squeeze Free & Clear Fragrance-Free. If you find it, pick it up and give it a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience, make sure you're feeling alright today, and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We're sorry you aren't happy with the recent change in Original Scent. We know this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver our customers the best possible experience. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd be happy to answer any questions or gather additional feedback. Please call us at (800) 725-3296 from 9 AM to 6 PM EST, Monday through Friday.

Thank you for sharing your thoughts and your sister's experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and your sister's experience isn't something we would expect. Safety is our top priority and based on what you shared we do recommend your sister discontinues using this Dawn. Try Dawn E-Z Squeeze Free & Clear Fragrance-Free, especially if your sister is allergic to the new scent of Dawn Ultra, as it has all of the cleaning power of it with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.