Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9 out of 5
2.9
(1,885 Reviews)
Open Ratings Snapshot
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product. 
(
165 out of 829
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Get rid of the disgusting scent!
on July 1, 2024
Posted by: Abbie
from San Antonio Texas
The new scent smells TERRIBLE! Like sometimes when I’m doing dishes I get a whiff of poop. And it’s literally the smell of the soap mixed with the water and the food I’m cleaning. It is DISGUSTING! Do us all a favor and go back to the OG smell. No one wants their dishes to smell like poopy flowers!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJuly 2, 2024
Abbie, as you can imagine, we don't expect you to smell anything less than a fresh clean scent. We're sorry to hear about this, but know that extensive quality and consumer testing is done to get the scent just right. We'd love to make a report to our team and tell you more about our unscented dish soap as it's unscented as the name implies, yet has the cleaning power of Dawn you have come to know, love, and trust. You can reach us by dialing (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible new scent
on July 1, 2024
Posted by: Sarah34
from Loudonville, Ohio
The new scent is horrible. After washing my dishes, I had a migraine from the smell. Disappointed in the new scent. Please go back to the original scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJuly 3, 2024
Sarah, firstly, thank you so much for your review. We're very sorry to hear that you had this experience with our new scent. While scent preferences will vary from person to person, it should never cause migraines, especially with our safety checks, and when using it as directed. Because you had this experience, we ask that you please discontinue using it. This isn't something we take lightly, so we'd love to make a detailed report to our Quality and Safety Teams, and tell you more about our Free & Clear EZ-Squeeze Dish Soap as it's unscented yet has the cleaning power of Dawn you have come to know, love, and trust. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible new scent
on August 2, 2024
Posted by: MAR J
from SF Bay Area CA
Been using Dawn for over 20 years. Just bought the “New Clean Scent”. Just opening the flip top on the bottle the scent was so overpowering and sickeningly sweet I couldn’t believe it. The scent is just awful. I’m not alone, there are many reviews out there commenting on the new scent. It is anything but clean. I can’t imagine using this on an animal, the scent is overpowering. I will not be purchasing Dawn in the future.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareAugust 6, 2024
Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and what you've shared isn't something we want anyone to go through. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We also want to assure you that all Dawn products used in emergency first-aid intervention for animals exposed to environmental disasters are safe when used by trained professionals, as Dawn is a very effective agent for the removal of oil contamination from fur/feathers. In fact, emergency intervention by trained personnel is a well-recognized and beneficial medical intervention for these poor animals in dire straits. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
Considering alternatives because of New Scent
on August 4, 2024
Posted by: Marti19
from Cleveland
We're so disappointed in the new scent! After using Dawn for decades, we'll need to consider a different dish soap, because we can't stand the new scent.
I hope there are enough complaints lodged to bring back the old scent, because Dawn has been our go-to dish detergent for decades!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareAugust 6, 2024
We're sorry you aren't happy with the recent change in Original Scent, Marti. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. At this time, we do not have plans to reintroduce the old Dawn scent. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. We'd be happy to help you find a different scent from our many options that still have all of Dawn's cleaning power you know and love. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and call us at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible new scent
on August 4, 2024
Posted by: Purple 58
from Lancaster, PA
The new scent is terrible. I have always used Dawn because the scent was not overwhelming. It smells too much like perfume now - causes a headache.
Response from dawn-dish.comBy Customer CareAugust 6, 2024
Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Not the original scent
on August 5, 2024
Posted by: jeng
This is not the original scent as stated in the product description. Even the photo says new scent. Please bring back the original scent. I love Dawn and have used for over 20 years. The next option, free & clear, doesn't seem to be readily available either.
Response from dawn-dish.comBy Customer CareAugust 6, 2024
Thank you for sharing your feedback on our recent change to Dawn Ultra Original! Our team truly appreciates your years of Dawn loyalty. This is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback and loyalty. We will relay it to our Research and Development team. We’re sorry to hear it may not be as available near you however, we recommend continuing to look for our Dawn Free & Clear Fragrance-Free, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
4 out of 5
4
Cheap and Effective
on September 11, 2024
Posted by: D_X_D
from Newton Falls, Ohio
This is a really good dish soap. Especially for the price.
I would recommend this to a friend!
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible fragrance
on February 9, 2026
Posted by: WenM
from NY
Oh my gosh, the new fragrance is awful! It is so strong and bad smelling it actually made me sick to my stomach. Went right in the trash. I'd rather have slightly greasy dishes than use this horrible smelling soap.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 26, 2026
We are truly sorry to hear about your experience with our Dawn Ultra Dish Soap. We understand that scent sensitivity can be a significant issue and we hope that you are doing fine now. Please know, safety is our top priority and this product is thoroughly evaluated to be safe when used as directed. We care about your safety, for this reason we recommend discontinuing use of the product. Also, we would like to assist you further with this issue. We invite you to contact us at the number (800) 725-3296 and we will be more than happy to help you. Have a nice day.
Written by a customer while visiting dawn-dish.com
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