We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. In efforts to make sure this scent would be well received, we worked with a team of Dawn consumers to make the choice. We're sorry you don't agree with their winner. Your feedback is very important to us, and it'll be relayed to our Research and Development team. Continue getting the great clean Dawn provides, by giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the grease and grime cutting power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Thank you, so much, for reaching out to Dawn and sharing your thoughts with us. Know we’re truly honored to learn about the loyalty your family has for our brand over multiple generations. Again, thank you for your trust. We always want our consumers to feel that our products fit perfectly into their homes, and try our hardest to most accurately and confidently address every person’s experience. Scent preference is highly personal, and the physiological responses to scent is something that we cannot predict. That doesn’t diminish your experience, as your safety is our top priority. In our facilities, we follow strict guidelines and testing, in efforts to always please our consumers with our innovative, dependable, and safe dish soaps. We also understand your points about Free & Clear’s Fragrance Free version. Rest assured, we will pass your entire message onto the Team, so they can discuss the points you've shared to better meet the needs of all of our consumers. Remember, we’re here to help you with every Dawn purchase, and hope you’ll give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.