We're sorry you aren't happy with the recent change in Original Scent, Andie. We know this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver the best possible experience to our customers. We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.

Please know, your happiness is our goal, and we always expect our consumers will be safe and happy when using Dawn Ultra Original, with the new clean scent. While we did consult with a team of consumers, hoping to make a positive transition from the previous scent to the current one, scent preference is highly personal and we apologize that you're not enjoying this change. Please, stop using your bottle if you've not, and give us a call for further help with this purchase. We're here Mondays through Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.

Thank you for reaching out about the recent scent changes to our Dawn Ultra Original. When we design our products, we do extensive research and consumer testing to create features that we think you will love. Regarding this update, the first one in over 10 years, we worked with a team of consumers, picking the scent they all preferred most. We know that preferences can vary from person to person, though, so we really appreciate you taking the time to reach out. All Dawn products, including its perfumes, are extensively evaluated for safety and are safe for use as directed. This includes the use of Dawn for emergency first-aid intervention by trained professionals in accidental exposures of animals – including accidental oil contamination of marine wildlife. Dawn is a very effective agent for the removal of oil contamination from fur/feathers, and this emergency intervention by trained personnel is a well-recognized and beneficial medical intervention. If you need further help with this purchase, or would like a hand giving a different version of Dawn a try if Ultra Original won't work for you anymore, give us a call. We're here weekdays, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.