Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9 out of 5
2.9
(1,894 Reviews)
Open Ratings Snapshot
Rating breakdown 1,894 reviews
5 Stars
825
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
912
20%of customers recommend this product. 
(
165 out of 831
)
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Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
The New Scent is Awful
on July 15, 2024
Posted by: bob274
Horrible scent. Dawn has been Dawn for 50+ years. Why change the original scent? I am sensitive to fragrances and am unable to use the new Dawn. Please change it back. This is just like the New Coke fiasco of the 80's.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJuly 17, 2024
Your fifty years of trust in Dawn is truly important to us, Bob, and we thank you for sharing your experience with the new scent of Dawn Ultra Original, in the EZ-Squeeze bottle. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and we only expect our consumers will feel safe and comfortable using their bottle of Dawn. Safety is our top priority and based on what you shared we do recommend discontinuing use of this new Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible New Scent
on July 16, 2024
Posted by: OkieBelle
from Oklahoma
This new scent is absolutely horrendous. It smells like cheap laundry detergent trying to mask stinky clothes. I don’t want my kitchen to smell like the laundry room. The scent is so overwhelming as soon as you squeeze one drop. The entire kitchen smelled so bad after doing some hand washing after dinner. Why would you change something not in need of change? Our daughter came over for dinner and gave me her bottle because she didn’t like it not knowing I had already thrown my own bottle in the trash. Wasted money in two households. I’ll be purchasing Palmolive for the first time in 25 years. Please bring back the original scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJuly 18, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. With the unique, strong scent preferences people have, we worked hard to make sure as many people would enjoy this new scent as possible, choosing the fragrance with a team of Dawn consumers.
We're sorry to hear you don't agree with that team, but rest assured that we value your feedback greatly, and it will be relayed to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Gross new scent
on July 17, 2024
Posted by: Natas
from Tampa, Fl
The new scent is so awful. It makes everything smell like flowers
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJuly 18, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. In efforts to make sure this scent would be well received, we worked with a team of Dawn consumers to make the choice. We're sorry you don't agree with their winner. Your feedback is very important to us, and it'll be relayed to our Research and Development team. Continue getting the great clean Dawn provides, by giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the grease and grime cutting power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible New Scent
on July 29, 2024
Posted by: TerryB
The new scent is terrible! Please go back to the old scent. It was perfect! There was no reason to change it.
Response from dawn-dish.comBy Customer CareJuly 30, 2024
We're sorry to hear that you feel this way about our Dawn Original scent. A lot of thought does go into our products, and this scent change was implemented after receiving positive feedback during extensive testing with consumers. We'll be sure to share your comments with our team. As well, it may be helpful to know that we offer a variety of scents, and you may want to give another Dawn version a try. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
What's that horrible smell?
on October 14, 2024
Posted by: Interplanetjanet
from The South
I hate the new scent. I see from skimming the review section I'm not alone. It's pretty aggravating to see the corporate response. Telling people their dishes are worn, basically telling people they aren't washing their dishes correctly? At first I thought, I'll just buy the unscented(when I can find it)....nah I'll just find a new brand. This is the biggest fiasco since the New Coke incident of 1985.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJanuary 2, 2025
We're disappointed to hear you aren't enjoying the new formula. We appreciate you letting us know how you feel, and we'll share your thoughts with the rest of our team. If you'd like to share more, you're always welcome to give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Dawn disgusting, horrible new scent
on June 17, 2024
Posted by: K80kids
from Boise ID
'New clean scent' is absolutely disgusting. My wife and I both can't stand it. We've been using Dawn for years. Never again with this horrible smell. Switching to Palmolive. So sad that P&G ruined a perfect product. Bring back the previous original scent PLEASE!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJune 19, 2024
We're sorry you aren't happy with the recent change in Original Scent after years of loyalty. We know this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver the best possible experience to our customers. We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
STEER CLEAR IF YOU HAVE ASTHMA OR ANIMALS
on June 18, 2024
Posted by: SHD1
Had an asthma attack this morning...why you ask because Dawn is STILL selling this god awful scent that has been reviewed awfully for months. My husband accidentally picked it up since it looks identical except for one little area that says "New Clean Scent" and now here I am. I reviewed this awful scent back in January! DO BETTER DAWN. LISTEN TO YOUR CUSTOMERS. I'M FURIOUS. I shouldn't have to suffer at your hands. Even my cat won't touch its bowl after being cleaned with this since it smells like laundry detergent. Is this awful scent the only one available for the EZ squeeze bottle? The bottle has been amazing, but shouldn't be the only scent. If Dawn is going to keep this scent, make it obvious, change the color DO SOMETHING to make it obviously distinguishable!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJune 20, 2024
We hope you're feeling better now, SHD1, and are terribly sorry that you experienced an asthma attack. Your feedback about the scent as well as our bottle graphics have been noted and will be shared with the appropriate teams here at Dawn. While all our ingredients and products are thoroughly evaluated to be safe for humans and their pets when used as directed, we recognize there could be sensitivities to a particular ingredient or formulation. If you haven't already, we recommend discontinuing use of your Dawn Original bottle and in its place try Dawn Free & Clear, Unscented, which is also available in an EZ-Squeeze bottle. It has all the cleaning power of Dawn without any added fragrance. Please call us at (800) 725-3296, so we can further help you!
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Bye-bye, Dawn. You Stink! Literally
on July 14, 2024
Posted by: Ms Kitty
from Elk Grove Village, Il
Awful smell. Why why why. I don’t care how good it is, do not want or like that smell. Will not go the free and clear one. Loved the Blue Orginal the way it was. FYI I do not trust any review associated with free product.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJuly 16, 2024
We're sorry you aren't happy with the recent change in Original Scent, and we understand your frustration after being loyal. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. We'd be happy to help you find a different scent from our many options that still have all of Dawn's cleaning power you know and love. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and call us at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
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