Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,885 Reviews)
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product.
(
165 out of
829)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
Terrible new fragrance
on January 16, 2026
Posted by: mak576
I had to replenish my bulk supply recently, only to find my dearly loved original scent replaced with an awful new scent. I do not want my food to taste like fragrance from my dishes. It's unappealing and the original scent was neutral to the palate. I've used it for decades and before me, my grandmother used the same Dawn original scent. The original wasn't just a mild non intrusive scent, but nostalgia in the kitchen for many of us who learned to love Dawn by having that love passed down to us from our loved ones. You can't replace that kind of loyalty by introducing something new to us long time users. You'll lose us all.
Response from dawn-dish.comBy Customer Care, January 19, 2026
Hello! Thank you for letting us know about your experience with the Dawn Original formula change. While many consumers have embraced the new fragrance, we recognize that some long-time users, like yourself, have expressed disappointment in losing the original scent. In response to this feedback, we are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup. This will be available at major retailers across the U.S. starting in February 2026.
We really thank you for your loyalty and hope this news will make you gain trust in us again! If you need anything else, please contact us at (800) 725-3296!
We really thank you for your loyalty and hope this news will make you gain trust in us again! If you need anything else, please contact us at (800) 725-3296!
Written by a customer while visiting dawn-dish.com
Customer Rating
2
Why would you change the scent?
on February 2, 2026
Posted by: Startledhuman
from AR
It still works like dawn, but I miss the clean old scent. Bring it back please! The new scent smells off, like rotten fruit.
No, I would not recommend this to a friend.
Written by a customer while visiting dawn-dish.com
Customer Rating
2
new smell is not good
on June 17, 2024
Posted by: Groomer Susan
from Grand Island, NY
The new "Clean Scent" is horrible. I didn't realize there was anything wrong with the Original Scent whereas it needed changing. I strongly urge you to bring back the Original Scent! I would try the free and clear product, however, I have 1) never seen it in my grocery store, and 2) the original does what other products cannot do--it kills fleas!
Switching gears, I will say that the EZ-Squeeze bottles are great.
Switching gears, I will say that the EZ-Squeeze bottles are great.
Response from dawn-dish.comBy Customer Care, June 18, 2024
We're sorry you aren't happy with the recent change in Original Scent, Susan. We know this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver the best possible experience to our customers. We'd love to help you find Dawn E-Z Squeeze Free & Clear Fragrance-Free and hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
TERRIBLE "New" SCENT
on June 17, 2024
Posted by: NoMoreDawnForUs
from Ohio
This "NEW CLEAN" scent SUCKS! It's TERRIBLE and OVERPOWERING! My wife is also sensitive to scent and we can't use this now. Sad as we've used dawn original/ dawn ultra original for decades. We will NEVER buy this product again until they change the scent back.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, June 19, 2024
Thank you for being a loyal Dawn Ultra Original user. Please know, our Safety Team assures us that, when used as directed, your experience with the recently updated scent of Dawn Original should be comfortable and bring you only smiles. We're sorry to learn about the sensitivity you and your wife have experienced. If you're unable to use this dish soap safely, stop using the bottle and give us a call for more help. Rest assured, we'll be sure to pass your message onto our R&D Team, so they know you want the old scent back. At this time, we do not have plans to return to the previous fragrance, so your message will be reviewed and discussed by our Dawn Team. If you'd like help picking up a different bottle of Dawn, giving a different scent a try, we'd be happy to assist. We’ve got a brand new Dawn Free & Clear available, that’s fragrance free. It may become your new favorite! Give us a call for more help picking this or any other bottle of Dawn up. We’re here Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Horrible New Scent
on June 25, 2024
Posted by: scordo13
The new scent in horrendous. Please switch it back or else i will be buying different soap.
Response from dawn-dish.comBy Customer Care, June 26, 2024
Thank you for sharing your dislike for the new Dawn Ultra EZ-Squeeze Original Scent. We're committed to researching, and taking in consumer feedback to help us improve our Dawn products. We understand how hard change can be, especially after 10 years of no change to our Dawn Original Scent, but the change were made after receiving positive feedback from our consumers during our extensive testing. We understand that everyone has their own scent preference, and will be sure to share your thoughts with our team. If you would like to share more with us, or learn about our new unscented version of Dawn, please feel free to give us a call at (800) 725-3296.
-The Dawn Team
-The Dawn Team
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Bad Scent
on July 11, 2024
Posted by: Tina K1
from Asheville, NC
Hate! Hate! Hate! New scent. I thought there was something wrong with the bottle I bought and went and bought another. Then, went on and realized the scent has changed. It is awful. Please fix the smell.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 16, 2024
We're very sorry to learn that you aren't a fan of our upgraded Dawn Original scent, Tina. This is our first scent change in over 10 years, and we apologize for any disappointment. Please rest assured that we value your feedback greatly, and have already relayed it to our team. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. In the meantime, we hope you'll try our Dawn Free & Clear, unscented version. We'd like to get more information to help, as well as share your experience with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
The New Scent is Awful
on July 15, 2024
Posted by: bob274
Horrible scent. Dawn has been Dawn for 50+ years. Why change the original scent? I am sensitive to fragrances and am unable to use the new Dawn. Please change it back. This is just like the New Coke fiasco of the 80's.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 17, 2024
Your fifty years of trust in Dawn is truly important to us, Bob, and we thank you for sharing your experience with the new scent of Dawn Ultra Original, in the EZ-Squeeze bottle. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and we only expect our consumers will feel safe and comfortable using their bottle of Dawn. Safety is our top priority and based on what you shared we do recommend discontinuing use of this new Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Horrible New Scent
on July 16, 2024
Posted by: OkieBelle
from Oklahoma
This new scent is absolutely horrendous. It smells like cheap laundry detergent trying to mask stinky clothes. I don’t want my kitchen to smell like the laundry room. The scent is so overwhelming as soon as you squeeze one drop. The entire kitchen smelled so bad after doing some hand washing after dinner. Why would you change something not in need of change? Our daughter came over for dinner and gave me her bottle because she didn’t like it not knowing I had already thrown my own bottle in the trash. Wasted money in two households. I’ll be purchasing Palmolive for the first time in 25 years. Please bring back the original scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 18, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. With the unique, strong scent preferences people have, we worked hard to make sure as many people would enjoy this new scent as possible, choosing the fragrance with a team of Dawn consumers.
We're sorry to hear you don't agree with that team, but rest assured that we value your feedback greatly, and it will be relayed to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
We're sorry to hear you don't agree with that team, but rest assured that we value your feedback greatly, and it will be relayed to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com