Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Average customer rating
2.9
(1,837 Reviews)
Rating breakdown 1,837 reviews
5 Stars
786
4 Stars
64
3 Stars
20
2 Stars
70
1 Star
897
20%of customers recommend this product.
(
165 out of
821)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Customer Rating
2
Smells like old clothes
on November 26, 2025
Posted by: Sad about the change
from Alabama
I bought a large bottle Dawn and despise the scent. I wish I sniffed it before I bought it. I didn't know that it was reformulated. If if was to save money, it would have been better unscented. It thought my sink drain or dishcloth was dirty. Nope. It was the Dawn dish soap. It smells like old clothes to me. I also seem to use more. Why change what was working and what consumers were happy with?
Response from dawn-dish.comBy Customer Care, November 28, 2025
Thank you for reaching out about the scent change to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New Scent
on December 24, 2025
Posted by: Mark1955
from Elizabethtown, KY
The new scent is horrible. Overpowering and sickening. Go back to the original!!!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, January 8, 2026
Hello Mark. We hope you're doing great. Thanks for taking the time to leave your review. We appreciate your input and rely on consumer feedback, just like yours, for future improvements. We’ll make sure the development team knows you prefer the original version. If you have any questions, or if we can help you further, please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Dawn disgusting, horrible new scent
on June 17, 2024
Posted by: K80kids
from Boise ID
'New clean scent' is absolutely disgusting. My wife and I both can't stand it. We've been using Dawn for years. Never again with this horrible smell. Switching to Palmolive. So sad that P&G ruined a perfect product. Bring back the previous original scent PLEASE!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, June 19, 2024
We're sorry you aren't happy with the recent change in Original Scent after years of loyalty. We know this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver the best possible experience to our customers. We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
STEER CLEAR IF YOU HAVE ASTHMA OR ANIMALS
on June 18, 2024
Posted by: SHD1
Had an asthma attack this morning...why you ask because Dawn is STILL selling this god awful scent that has been reviewed awfully for months. My husband accidentally picked it up since it looks identical except for one little area that says "New Clean Scent" and now here I am. I reviewed this awful scent back in January! DO BETTER DAWN. LISTEN TO YOUR CUSTOMERS. I'M FURIOUS. I shouldn't have to suffer at your hands. Even my cat won't touch its bowl after being cleaned with this since it smells like laundry detergent. Is this awful scent the only one available for the EZ squeeze bottle? The bottle has been amazing, but shouldn't be the only scent. If Dawn is going to keep this scent, make it obvious, change the color DO SOMETHING to make it obviously distinguishable!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, June 20, 2024
We hope you're feeling better now, SHD1, and are terribly sorry that you experienced an asthma attack. Your feedback about the scent as well as our bottle graphics have been noted and will be shared with the appropriate teams here at Dawn. While all our ingredients and products are thoroughly evaluated to be safe for humans and their pets when used as directed, we recognize there could be sensitivities to a particular ingredient or formulation. If you haven't already, we recommend discontinuing use of your Dawn Original bottle and in its place try Dawn Free & Clear, Unscented, which is also available in an EZ-Squeeze bottle. It has all the cleaning power of Dawn without any added fragrance. Please call us at (800) 725-3296, so we can further help you!
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Bye-bye, Dawn. You Stink! Literally
on July 14, 2024
Posted by: Ms Kitty
from Elk Grove Village, Il
Awful smell. Why why why. I don’t care how good it is, do not want or like that smell. Will not go the free and clear one. Loved the Blue Orginal the way it was. FYI I do not trust any review associated with free product.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 16, 2024
We're sorry you aren't happy with the recent change in Original Scent, and we understand your frustration after being loyal. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. We'd be happy to help you find a different scent from our many options that still have all of Dawn's cleaning power you know and love. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and call us at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
I Don't Get It
on July 17, 2024
Posted by: Long Time Supporter
from Rapid City, SD
Having a robust sense of smell, I tend toward lower scented products. In the past, I've appreciated Dawn Original's strong grease-cutting power, light scent, and inexpensive cost. Multiple generations of my family have used the product religiously for decades.
I'm discouraged they've changed the original to jump on the bandwagon of strongly perfumed products. I don't see why it's needed, since they could offer scented alternatives to appeal to that market.
As a loyal customer, I'm disappointed that Dawn's response to complaints has been to accuse customers of having a 'unique sensitivity' when describing feeling nauseous. I also felt nauseated by the smell and was grossed out when I realized it was coming from my dish soap.
While I understand change can be hard to accept, I don't see their EZ Squeeze Free and Clear fragrance-free version a comparable replacement, as has been offered by Dawn. The product costs more because of the more expensive bottle type. And because it's a 'specialty' version, it's less widely available.
I just want a simple, inexpensive, yet effective product to clean my dishes. And that's why I've been passionate about Dawn Original in the past. I will try Free and Clear, but please recognize that your product no longer offers the ease and sensibility that it used to.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 18, 2024
Thank you, so much, for reaching out to Dawn and sharing your thoughts with us. Know we’re truly honored to learn about the loyalty your family has for our brand over multiple generations. Again, thank you for your trust. We always want our consumers to feel that our products fit perfectly into their homes, and try our hardest to most accurately and confidently address every person’s experience. Scent preference is highly personal, and the physiological responses to scent is something that we cannot predict. That doesn’t diminish your experience, as your safety is our top priority. In our facilities, we follow strict guidelines and testing, in efforts to always please our consumers with our innovative, dependable, and safe dish soaps. We also understand your points about Free & Clear’s Fragrance Free version. Rest assured, we will pass your entire message onto the Team, so they can discuss the points you've shared to better meet the needs of all of our consumers. Remember, we’re here to help you with every Dawn purchase, and hope you’ll give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Awful smell
on July 19, 2024
Posted by: mr_suds
from Minnesota
The original dawn was so good, but the new scent in this product is awful! It smells like they dumped a bottle of gas station perfume into this. Way too strong, lingers on your hands and dishes after rinsing. Will be finding a different soap. Please bring the original scent back
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 22, 2024
We're sorry you aren't happy with the recent change in Original Scent. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. At this time, we do not have plans to reintroduce the old Dawn scent. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. We'd be happy to help you find a different scent from our many options that still have all of Dawn's cleaning power you know and love. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and call us at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
0 out of 5
on July 22, 2024
Posted by: Scott B
from Virginia
This crap is garbage. Dawn used to be the best there is. Now it’s weak. Like every other company, they’ve cut costs on their products will still upcharging consumers. Literally their products make absolutely zero suds nowadays. Disappointing.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 24, 2024
We expect Dawn to be providing the clean you know and love, Scott, so we're truly sorry to hear this hasn't been your experience recently. Our products go through many quality checks to make sure they perform as expected, so we'd like to learn more to share with our Quality Team and help with this. Please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com