Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
Awful Scent
on July 20, 2024
Posted by: CMoAK
It smells TERRIBLE! It has a lingering smell that is somehow reminiscent of both old lady perfume and harsh chemicals. I bought a bottle not realizing how different the scent would be. It was a mistake! I will not be buying this again.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 24, 2024
We're truly sorry to hear you don't like the Dawn Ultra scent change. Please be assured that we value your feedback greatly and we're sharing it with the rest of our team. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. Please give us a call at (800) 725-3296 so we can help find an option that works well for you.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Nauseating New Scent!
on July 20, 2024
Posted by: Chels80
from Dallas TX
The new scent is HORRIBLE! It’s one of the worst things I’ve ever smelled, and I can’t bear to have it in my kitchen. Please bring back the old original scent. I beg you.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 22, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Skin allergies to the new formula
on July 22, 2024
Posted by: cal3713
from Kansas
My skin is allergic to the new scent. It feels like a slap in the face after 25 years of buying the same product. And I hate the smell also.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 24, 2024
We appreciate you being a part of our Dawn Family for over 25 years, and we hope you're feeling much better. Your safety is our highest priority, and our team performs extensive research and safety tests to ensure our products are safe for use. If you have not done so we recommend discontinuing the use of your Dawn EZ-Squeeze Original. We made a change to our Dawn Original scent after receiving positive feedback during our extensive research. We understand how disappointing it can be when there is a change, and will be sure to share this with our team.
Our Dawn comes in a variety of scents, as well as an unscented version. We'd like to share more about our products, and to learn more about your experience. Please give us a call at (800) 725-3296, anytime from 9:00AM-6:00PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent is terrible
on July 23, 2024
Posted by: Jgsegcvi4643
The new scent is objectively terrible. The feedback from consumers on this site and other sites is very consistent. Hopefully the company will do the right thing and switch back quickly.
Response from dawn-dish.comBy Customer Care, July 24, 2024
Thank you for sharing your comments with us. We're always researching, and taking in feedback to help us improve our Dawn products. The change to our Dawn Original was made after receiving positive feedback during our extensive researching. We understand that everyone has their own scent preference, and we appreciate you sharing your dislike for the upgraded scent. We'll be sure to share this with our team, and if you have any questions, please feel free to give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Don’t wash the duck with it…the smell will kill it
on July 31, 2024
Posted by: Sorry
I used to always only use dawn dish soap. The new scent is beyond horrible! It is basically pollution!the smell is awful and literally pollutes everything it comes in contact with! Get rid of the duck advertising because the new scent would probably definitely kill any struggling animal that’s trying to get relief from a pollutant like oil! Just like everything else…if it isn’t broke why try to fix it!
Response from dawn-dish.comBy Customer Care, August 1, 2024
We're sory to hear that you feel this way about the scent. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. This includes the use of Dawn for emergency first-aid intervention by trained professionals in accidental exposures of animals – including accidental oil contamination of marine wildlife. Dawn is a very effective agent for the removal of oil contamination from fur/feathers, and this emergency intervention by trained personnel is a well-recognized and beneficial medical intervention. We'll be sure to let our team know how you feel, and we recommend giving our Dawn Free & Clear Fragrance-Free a try. You're always welcome to give us a call at (800) 725-3296 if you'd like any further assistance.
Written by a customer while visiting dawn-dish.com
Customer Rating
5
Amazing drip free!
on August 25, 2024
Posted by: NicoleE
Best dish liquid I've ever used. And the new bottle is amazing. Drip free.
Written by a customer while visiting dawn-dish.com
Customer Rating
2
Hate hate bottle
on September 8, 2025
Posted by: Krissy M
The Dawn gentle clean works great. The soap that is. I hate hate hate the ez squeeze bottle. Nothing easy about it.It literally hurts both my hands( can't do it one handed) to squeeze it. I did not buy it my daughter did but Procter and Gamble definitely needs to naked it easier
Response from dawn-dish.comBy Customer Care, September 9, 2025
We appreciate you reaching out, Krissy! Please know that we do extensive research and testing to ensure our products work safely and effectively as intended. While it's disappointing to hear that our Dawn Ultra EZ-Squeeze wasn't able to meet your expectations, we'd like to thank you for sharing your thoughts on this with us. For now, be sure to discontinue use, if it still hurts to squeeze the bottle.
Your safety and satisfaction are important to us, and we'd love to learn more about your experience to be able to assist with this further. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Written by a customer while visiting dawn-dish.com
Customer Rating
1
EZ-SQUEEZE IS NOT EASY!
on October 30, 2025
Posted by: Doodie
The new EZ-SQUEEZE NO FLIP NO MESS bottle does not work well when you are filling a sink soap dispenser or a handle sponge. It takes too long to keep squeezing the bottle to get the soap to come out. It is not user friendly. It is too hard for elderly people to squeeze, especially if they have arthritis. I will not buy this type of soap bottle again.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, November 3, 2025
Hi there, Doodie. We're incredibly sorry to hear that you're not the biggest fan of our EZ-Squeeze bottle. Your feedback is important to us, and we'd love nothing more than to connect about this and pass your feedback along to our team. You can reach us by dialing (800) 725-3296.
Written by a customer while visiting dawn-dish.com