Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Average customer rating
2.9 out of 5
2.9
(1,837 Reviews)
Open Ratings Snapshot
Rating breakdown 1,837 reviews
5 Stars
786
4 Stars
64
3 Stars
20
2 Stars
70
1 Star
897
20%of customers recommend this product. 
(
165 out of 821
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Customer Rating
1 out of 5
1
The new smell is terrible! Bring back the original
on April 18, 2025
Posted by: Sjbaer82
The new clean scent in all the blue dawn soaps are terrible! Please bring back the original scent! I’m thinking about switching away from dawn because I can’t stand the smell.
Response from dawn-dish.comBy Customer CareApril 22, 2025
We're disappointed to hear you aren't enjoying the new formula. Your feedback means a lot to us, so we appreciate you taking the time to share this with us. We'll be sure to let the rest of our team know how you feel, and that you'd like to see the previous version return. If you'd like to share more, you're always welcome to give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Bad smell
on April 19, 2025
Posted by: Cherie75
Dislike the new dawn smell. Go back to the old scent
Response from dawn-dish.comBy Customer CareApril 21, 2025
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change, Cherie. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Please label scents on the bottle.
on April 25, 2025
Posted by: 1Disappointed1
from Saratoga, NY
This has a scent to it and it is terrible. The worst part is the scent isn’t listed on the bottle so you think you are getting the original dawn. I am highly sensitive to smells and the original scent I can tolerate, but this new one gives me an instant headache.
It doesn’t seem to cut the grease as well as the original Dawn.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 28, 2025
We always want you to get the scent and cleaning power you're expecting, so we're sorry to hear this wasn't the case with your recent purchase. Please be assured that we thoroughly test all of our ingredients for quality and safety before we use them in a product, so this is not something we would expect. We do understand that sensitivities vary from person to person, so if you haven't already, we recommend discontinuing use of this Dawn. It may help to know we do have a Free & Clear Fragrance-Free option in our E-Z Squeeze bottle, so in order to help you locate this version, and learn more about your experience to share with our Quality and Safety Teams, please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Nasty new scent
on December 10, 2025
Posted by: RamiCat92
The new scent is terrible, I love how well Dawn works but the scent is just awful, it's unusable for our household. I miss the old scent.
Response from dawn-dish.comBy Customer CareDecember 12, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible New Scent
on December 15, 2025
Posted by: Lady Di
Ugh. I just bought a couple new bottles of Dawn and couldn’t believe what it smelled like. Yuk. I didn’t even know where that chemical smell was coming from. I’ve used Dawn for over 50 years. I just can’t with this new scent.
Response from dawn-dish.comBy Customer CareJanuary 9, 2026
We are truly sorry to hear that you're not satisfied with the scent of the new Dawn Original EZ-Squeeze. It's understandable to feel frustrated when a product you’ve trusted for so long changes in a way that doesn’t meet your expectations. We appreciate your feedback as it help us improve our products in order for them to fulfill your needs. If you would like to share more of this experience, please contact us at the number (800) 725-3296 and our team will be more than happy to take your insights and help you with any question or concern that you may have. Have a nice day.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
new smell is not good
on June 17, 2024
Posted by: Groomer Susan
from Grand Island, NY
The new "Clean Scent" is horrible. I didn't realize there was anything wrong with the Original Scent whereas it needed changing. I strongly urge you to bring back the Original Scent! I would try the free and clear product, however, I have 1) never seen it in my grocery store, and 2) the original does what other products cannot do--it kills fleas!
Switching gears, I will say that the EZ-Squeeze bottles are great.
Response from dawn-dish.comBy Customer CareJune 18, 2024
We're sorry you aren't happy with the recent change in Original Scent, Susan. We know this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver the best possible experience to our customers. We'd love to help you find Dawn E-Z Squeeze Free & Clear Fragrance-Free and hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
TERRIBLE "New" SCENT
on June 17, 2024
Posted by: NoMoreDawnForUs
from Ohio
This "NEW CLEAN" scent SUCKS! It's TERRIBLE and OVERPOWERING! My wife is also sensitive to scent and we can't use this now. Sad as we've used dawn original/ dawn ultra original for decades. We will NEVER buy this product again until they change the scent back.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJune 19, 2024
Thank you for being a loyal Dawn Ultra Original user. Please know, our Safety Team assures us that, when used as directed, your experience with the recently updated scent of Dawn Original should be comfortable and bring you only smiles. We're sorry to learn about the sensitivity you and your wife have experienced. If you're unable to use this dish soap safely, stop using the bottle and give us a call for more help. Rest assured, we'll be sure to pass your message onto our R&D Team, so they know you want the old scent back. At this time, we do not have plans to return to the previous fragrance, so your message will be reviewed and discussed by our Dawn Team. If you'd like help picking up a different bottle of Dawn, giving a different scent a try, we'd be happy to assist. We’ve got a brand new Dawn Free & Clear available, that’s fragrance free. It may become your new favorite! Give us a call for more help picking this or any other bottle of Dawn up. We’re here Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible New Scent
on June 25, 2024
Posted by: scordo13
The new scent in horrendous. Please switch it back or else i will be buying different soap.
Response from dawn-dish.comBy Customer CareJune 26, 2024
Thank you for sharing your dislike for the new Dawn Ultra EZ-Squeeze Original Scent. We're committed to researching, and taking in consumer feedback to help us improve our Dawn products. We understand how hard change can be, especially after 10 years of no change to our Dawn Original Scent, but the change were made after receiving positive feedback from our consumers during our extensive testing. We understand that everyone has their own scent preference, and will be sure to share your thoughts with our team. If you would like to share more with us, or learn about our new unscented version of Dawn, please feel free to give us a call at (800) 725-3296.

-The Dawn Team
Written by a customer while visiting dawn-dish.com
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