Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,894 Reviews)
Rating breakdown 1,894 reviews
5 Stars
825
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
912
20%of customers recommend this product.
(
165 out of
831)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
Sickening scent.
on October 19, 2024
Posted by: jojo2024
from Cleveland, Ohio
I bought a refill size not realizing that the scent was changed. My immediate reaction was an instant headache with waves of nausea. I’m really sad that you felt the need to change the product. The original scent was the reason I started using Dawn in the 80s and now the new scent will be the reason I stop.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, October 21, 2024
Thank you for sharing your experience with the new scent of Dawn. We're truly sorry to learn your recently purchased bottle didn't deliver the results you expected. Because we thoroughly test all of our ingredients for safety before they're used, we only expect you'll be happy with your purchase. Safety is our top priority and based on what you shared we do recommend discontinuing use of this bottle. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
3
Can't get the new scent off. Where's QA?
on November 7, 2024
Posted by: NHView
The new clean fresh scent of Dawn is much too strong a won't rinse off of my Tupperware pitchers that I use daily. I like the new no flip squeeze bottle but will rinse with vinegar before refilling with original scent.
Response from dawn-dish.comBy Customer Care, November 8, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. Rinsing your Tupperware pitchers with hot water and vinegar will help remove any lingering scent. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New smell = terrible.
on April 15, 2025
Posted by: sjg2379
I have used Dawn for most of my life. Love the product. I should say, loved. The new scent is so off-putting that I can no longer use it. I don't even know what it's supposed to smell like, but whatever it is, it's bad. And judging by the 100s of other reviews, I am not alone. I highly recommend you revert back to the 'classic, family loved scent'. Please, think of the ducks.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, April 19, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
2
Nah, traditional Dawn bottle better
on September 16, 2025
Posted by: Jelanimom
from Los Angeles
Hurts my hand and wrist to dispense soap after bottle is half full. Why did you name it EZ squeeze?
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, September 19, 2025
The EZ-Squeeze bottle was designed to provide easier one-handed dosing, Jelanimom, and we’re sorry you’re finding it hurts you hand and wrist to use. Extensive research and consumer testing goes into our products to create appealing product features. Because preferences and needs can vary from person to person, we offer a variety of Dawn products. If you’re using one of our EZ-Squeeze bottles, and it seems to get harder to dispense after it's been in use awhile, there may be buildup on the opening. To get help remove buildup, we recommend that you rinse the cap with water and dry it off. Because you're. We hope that tip helps! Your satisfaction matters to us, and we’d like to learn more about your experience to see how we can further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
EZ-SQUEEZE IS NOT EASY!
on October 30, 2025
Posted by: Doodie
The new EZ-SQUEEZE NO FLIP NO MESS bottle does not work well when you are filling a sink soap dispenser or a handle sponge. It takes too long to keep squeezing the bottle to get the soap to come out. It is not user friendly. It is too hard for elderly people to squeeze, especially if they have arthritis. I will not buy this type of soap bottle again.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, November 3, 2025
Hi there, Doodie. We're incredibly sorry to hear that you're not the biggest fan of our EZ-Squeeze bottle. Your feedback is important to us, and we'd love nothing more than to connect about this and pass your feedback along to our team. You can reach us by dialing (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Terrible new fragrance
on January 16, 2026
Posted by: mak576
I had to replenish my bulk supply recently, only to find my dearly loved original scent replaced with an awful new scent. I do not want my food to taste like fragrance from my dishes. It's unappealing and the original scent was neutral to the palate. I've used it for decades and before me, my grandmother used the same Dawn original scent. The original wasn't just a mild non intrusive scent, but nostalgia in the kitchen for many of us who learned to love Dawn by having that love passed down to us from our loved ones. You can't replace that kind of loyalty by introducing something new to us long time users. You'll lose us all.
Response from dawn-dish.comBy Customer Care, January 19, 2026
Hello! Thank you for letting us know about your experience with the Dawn Original formula change. While many consumers have embraced the new fragrance, we recognize that some long-time users, like yourself, have expressed disappointment in losing the original scent. In response to this feedback, we are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup. This will be available at major retailers across the U.S. starting in February 2026.
We really thank you for your loyalty and hope this news will make you gain trust in us again! If you need anything else, please contact us at (800) 725-3296!
We really thank you for your loyalty and hope this news will make you gain trust in us again! If you need anything else, please contact us at (800) 725-3296!
Written by a customer while visiting dawn-dish.com
Customer Rating
1
How do you get the soap out?
on February 21, 2024
Posted by: Fredzxdr
from Florida
How do you get the soap out? How do you get the soap out? How do you get the soap out? How do you get the soap out?
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 22, 2024
We'd like to get more information to help, so when you have a minute, please get in touch with us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Awful change. Lost a faithful customer
on June 17, 2024
Posted by: Lisajane
The new scent is awful. Go back to original. My family is highly allergic to new scent and can’t get the smell out if dishes. So gross!!
Response from dawn-dish.comBy Customer Care, June 19, 2024
We're so sorry you had this experience with the recent change in Dawn's Original Scent after your family has been faithful to Dawn, Lisajane. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. Safety is our top priority, and based on what you shared, we recommend discontinuing this Dawn. We value your feedback immensely, as it helps us improve our products and services. We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.
Written by a customer while visiting dawn-dish.com