Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9 out of 5
2.9
(1,885 Reviews)
Open Ratings Snapshot
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product. 
(
165 out of 829
)
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Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
3 out of 5
3
Same great product - not loving the new scent.
on January 26, 2024
Posted by: Bklyn_mom
from Brooklyn, NY
I recently purchased this. It realizing it had a “new clean scent” sticker on it. Although the performance is still great the scent is just too much and overpowering.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJanuary 29, 2024
We're sorry to hear that you feel this way about the scent. We do put a lot of thought into creating features that we think you'll like, though we do understand that preferences can vary from person to person. We'll be sure to share your feedback with our team. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New fresh scent dish liquid is terrible!
on June 17, 2024
Posted by: Kbty
from Bend or
Dawn dish liquid original scent has been my favorite for years. I Will not be purchasing this product again. The new fresh scent is terrible! Too bad a good thing has been ruined.
Response from dawn-dish.comBy Customer CareJune 18, 2024
We're sorry you aren't happy with the recent change in Original Scent. We know this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver the best possible experience to our customers. We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
Great product, terrible new smell
on September 25, 2024
Posted by: Sad dishwasher
The product works great. However the new "fresh" scent is terrible. I'm not really sensitive to scents but this is nearly nauseating. Seriously, it is aggressively strong and unpleasant. All I can smell when I'm washing my dishes is this scent, and all I can think about is how terribly overpowering it is. Dawn is the best dishsoap but we are seriously considering switching to an objectively inferior product just to stop smelling it. It smells like like strong laundry detergent or fabric softener or something, and putting it on my dishes is unsettling. If we are in fact using this product to clean/save animals (as promoted in advertising material), I legitimately feel bad for them. A dog's sense of smell is thousands of times more sensitive than a human's. Think about that. If they get washed by this, they are probably smelling this stuff on their body for DAYS. Not good at all. I am baffled by this change. Please give an original scent option or at the very least, tone the fresh scent down majorly.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareSeptember 26, 2024
Thank you for sharing how much love how effective Dawn is for cleaning, even though you don't like the scent. A lot of thought and research goes into the design of our products to create features that we think you'll love. We realize that preferences can vary from person to person, and value your feedback that you find this fragrance too strong and unpleasant. We do offer some lighter scents, as well as an unscented option -- Dawn Free & Clear EZ-Squeeze Fragrance-Free dish soap. We take your satisfaction seriously, and would like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New Clean Scent Smells Like Laundry Detergent
on October 14, 2024
Posted by: Holly K
from Indiana
OMG!! What did you do?!!! You have destroyed such a great thing! I have LOVED and used the original Dawn for decades! I could barely get through a single load of dishes using this New Clean Scent.
I beg you - please bring back the original!!!!! My hands still smell like I soaked them in laundry detergent. My family will NOT be eating off of anything washed with this soap and I certainly will not be using another drop of this bottle! I will pay twice what I paid for this bottle to find a new dish soap that smells more natural. You lost at least one lifelong customer and I'm sure I will not be the only one. It makes me sad and I would really love to know why. Why did you ruin a good thing?
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJanuary 3, 2025
Thanks for taking the time to share this with us, Holly. Your feedback and loyalty to Dawn mean a lot to us, so we'll let the rest of our team know how you feel. If you'd like to share more, please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent smells terrible!
on October 17, 2024
Posted by: Joe H
from Ohio
Hate hate hate the “New Clean Scent”
Been using dawn my whole life and will be finding anything else that doesn’t smell like some shoved a flower up my nose. Can’t get it off my dishes or hand. Don’t know who thought this needed changed but they should be fired!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareOctober 18, 2024
Thanks for being such a great Dawn fan over the years. We're sorry to hear that you feel this way about the scent, as a lot of thought does go into creating features that we think you'll like. We certainly appreciate your feedback, and your comments will be shared with the rest of our team. For our lightest scent, we recommend checking out our Dawn Free & Clear. We also have our Dawn Free & Clear Fragrance-Free available. If you'd like any further assistance, please give us a call at (800) 308-3279 when you can.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
TERRIBLE SMELL
on October 18, 2024
Posted by: DaleJ
from Hickory Creek TX
THE SMELL IS TERRIBLE!!!! It is so strong that I immediately had a reaction and instant headache, and sneezing. BRING BACK THE ORIGINAL SCENT. I will not be purchasing Dawn until this happens.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareOctober 18, 2024
We're sorry that you had this experience, and we hope that you're feeling better. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought goes into creating features that we think you'll like. We do value feedback such as this, and your comments will be passed along to our team. If you haven't already, we do recommend that you discontinue use of this particular product, and we suggest giving another Dawn version a try if you'd prefer a different scent. You can find our lightest scent in our Dawn Free & Clear, and for an unscented product, we suggest checking out our Dawn Free & Clear Fragrance-Free. We'd also like to learn more and gather some details for our Safety Team. When you have a moment, please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New smell terrible
on October 19, 2024
Posted by: Jm1224
from Massachusetts
I have used Dawn my my whole life and the new smell is terrible! I thought I mistakenly picked up a scented version of Dawn but come to find out the scent has been changed. Smells like stinky febreeze trying to cover up a foul odor. Please change back!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 31, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Sickening scent.
on October 19, 2024
Posted by: jojo2024
from Cleveland, Ohio
I bought a refill size not realizing that the scent was changed. My immediate reaction was an instant headache with waves of nausea. I’m really sad that you felt the need to change the product. The original scent was the reason I started using Dawn in the 80s and now the new scent will be the reason I stop.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareOctober 21, 2024
Thank you for sharing your experience with the new scent of Dawn. We're truly sorry to learn your recently purchased bottle didn't deliver the results you expected. Because we thoroughly test all of our ingredients for safety before they're used, we only expect you'll be happy with your purchase. Safety is our top priority and based on what you shared we do recommend discontinuing use of this bottle. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
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