Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,885 Reviews)
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product.
(
165 out of
829)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
Horrible new fragrance! 😷
on April 18, 2025
Posted by: Hedge
from Dayton OH
Horrible new fragrance! ☹️
Why did they change it? The new fragrance gave me an instant headache I knew something was wrong immediately. If it ain’t broke, don’t fix it. I won’t be buying Dawn again until they change it back.
Why did they change it? The new fragrance gave me an instant headache I knew something was wrong immediately. If it ain’t broke, don’t fix it. I won’t be buying Dawn again until they change it back.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, April 21, 2025
We're sorry to hear that a loyal Dawn fan like you had this experience, and we hope that you're doing well. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought goes into creating features that we think you'll like. This was the first scent change for Dawn Original in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. We'll be sure to share your comments with our team, and we do recommend that you discontinue use of this particular product, if you haven't already. We suggest giving another Dawn version a try, and you may be interested in our Dawn Free & Clear, as it features our lightest scent. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Please label scents on the bottle.
on April 25, 2025
Posted by: 1Disappointed1
from Saratoga, NY
This has a scent to it and it is terrible. The worst part is the scent isn’t listed on the bottle so you think you are getting the original dawn. I am highly sensitive to smells and the original scent I can tolerate, but this new one gives me an instant headache.
It doesn’t seem to cut the grease as well as the original Dawn.
It doesn’t seem to cut the grease as well as the original Dawn.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, April 28, 2025
We always want you to get the scent and cleaning power you're expecting, so we're sorry to hear this wasn't the case with your recent purchase. Please be assured that we thoroughly test all of our ingredients for quality and safety before we use them in a product, so this is not something we would expect. We do understand that sensitivities vary from person to person, so if you haven't already, we recommend discontinuing use of this Dawn. It may help to know we do have a Free & Clear Fragrance-Free option in our E-Z Squeeze bottle, so in order to help you locate this version, and learn more about your experience to share with our Quality and Safety Teams, please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
AWFUL CONTAINER!!
on September 1, 2025
Posted by: bubi
from WA state
Absolutely awful container!! The so-called EZ Squeeze bottle is maddening & I won't buy it again, as it's too hard to dispense the dish soap. Terrible & frustrating to use!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, September 3, 2025
The EZ-Squeeze bottle was designed to provide easier one-handed dosing, and we’re sorry you’re finding it hard to squeeze, Bubi. Extensive research and consumer testing goes into our products to create appealing features and superior cleaning ability. We realize that preferences can vary from person to person, so we also offer a variety of product versions. If you’re using one of our EZ-Squeeze bottles, and it seems to get harder to dispense over time, there may be buildup on the opening. If so, rinse the cap with water and dry it off to remove the buildup. Your satisfaction is very important to us, and we’d like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Terrible smell
on January 6, 2026
Posted by: Disappointed26
from Ontario
Horrible new scent. Not good for people with sensitivities, asthma etc. Had to throw it out. After many years of use, Will be switching to a different brand.
No, I would not recommend this to a friend.
Written by a customer while visiting dawn-dish.com
Customer Rating
2
New scent is awful.
on January 10, 2026
Posted by: WrexHavoc
It works great, but holy crap the new scent is terrible. My partner has asthma, and the new formula has upset it so bad we've had to stop using Dawn.
Response from dawn-dish.comBy Customer Care, January 21, 2026
We are glad to hear that the Dawn Original EZ-Squeeze Dish Soap was working great and we are truly sorry to hear about your experience. We understand that scent sensitivity can be a significant issue and we hope that your partner is doing fine now. Please know, safety is our top priority and this product is thoroughly evaluated to be safe when used as directed. We care about your safety, for this reason we recommend discontinuing use of the product. On the other hand, we are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup, which will be available at major retailers across the U.S. starting in February 2026. We appreciate your loyalty and we would like to assist you further with this issue. We invite you to contact us at the number (800) 725-3296 and we will be more than happy to help you. Have a nice day.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Horrible fragrance.
on January 10, 2026
Posted by: Km71
from Minnesota
I’ve tried to get used to the new fragrance. I cannot. It’s horrible. After I wash my dishes in this soap and use them for cooking or eating off of them- you can smell it and it makes the food have an off-taste. The original product was 100% better in smell and effectiveness. Please discontinue this horrible scent. Dishes do not need to have a scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, January 21, 2026
Thank you for sharing your experience with the new fragrance of Dawn Original EZ-Squeeze Dish Soap. We understand how frustrating it can be when a product does not meet your expectations. In response to this feedback, we are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup, which will be available at major retailers across the U.S. starting in February 2026. In the meantime, if you are experiencing an off-taste or scent on your dishes after using the new formula, we recommend you to soak the dishes in hot water with some distilled white vinegar added to it. We appreciate your feedback. If you would like to share more of this experience, please contact us at the number (800) 725-3296 and our team will be more than happy to take your insights and help you with any question or concern that you may have. Have a nice day.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Dislike new scent
on February 1, 2026
Posted by: Megan33
The new scent is overpowering and nauseating. I like this brand because it doesn’t dry my skin compared to the green brand but I don’t think I can continue with this brand.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Ultra EZ-Squeeze is not so easy.
on June 4, 2023
Posted by: Miss Belles mom
I have been using Dawn dishwashing detergent for over 30 years. I love it. When I saw you had an ultra EZ squeeze container I immediately purchased one. Unfortunately I was very disappointed in it. The bottle is so hard and impossible for me to squeeze. I have Rheumatoid Arthritis and because the bottle is so hard, I am unable to squeeze it. Please make it a softer bottle much like the original container so us old people can use it. I love the idea of having the detergent on the sink ready to use. Great idea, just a little tweak.
Response from dawn-dish.comBy Aizaz Khalid, Customer Care, June 6, 2023
We thank you for your many years of loyalty, but we are sorry you had this experience with your Dawn Ultra EZ-Squeeze. Our products undergo many quality checks to ensure they get to you with the best results, and we are sorry this isn't the case with your recent purchase. So we can help you get the most out of your Dawn, please call us at (800) 725-3296 Monday through Friday, from 9 AM to 6 PM EST.
Written by a customer while visiting dawn-dish.com