Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9 out of 5
2.9
(1,894 Reviews)
Open Ratings Snapshot
Rating breakdown 1,894 reviews
5 Stars
825
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
912
20%of customers recommend this product. 
(
165 out of 831
)
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Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
HORRID!!!
on September 26, 2024
Posted by: Mountain Mama
Several months after the release of the NEW Dawn scent, I'm still searching for the perfect replacement. I'm completely disgusted that Dawn has changed what was the best dish soap on the market. The new scent is completely nauseating and I'll never buy it again. My sinuses clogged immediately when I first tried it, my eyes burned, my nose ran, etc etc. The scent was overwhelming, a very strong, sickly floral abomination that lingered not only on the dishes but throughout the kitchen and on my hands. It was just AWFUL. I have also used Dawn in some cleaning formulas, but....never again. I bought every bottle of the original Dawn I could find in the stores, but, alas, they have finally disappeared and only the new version is on the shelves. I can't imagine what thought processes went into changing a nice, pleasant scent into this dreadfully offensive version. Unless a miracle happens and this huge mistake is reversed ( anyone remember the "New Coke" fiasco??) I will never buy Dawn again.
Response from dawn-dish.comBy Customer CareSeptember 26, 2024
We're truly sorry to hear a loyal fan like yourself had this experience with the new Dawn Ultra Original scent. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, so this isn't something we'd expect to happen, but we do understand that sensitivities vary from person to person. We appreciate you letting us know you've discontinued use, as this is what we would've recommended. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the bottle you have and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible scent
on October 13, 2024
Posted by: lmarie786
We've been using Dawn for dishes and other cleaning jobs multiple times a day for many, many years, but due to the New Clean Scent, no more. It is truly terrible. An annoyingly strong, cheap perfume odor that lingers for hours. I wouldn't want to smell it anywhere in my home, but especially not in a room where food is being prepared and eaten. Really disappointed that such a good product has been rendered unusable.
Response from dawn-dish.comBy Customer CareJanuary 3, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Hate the new scent
on October 20, 2024
Posted by: Abhor the new scent
Hate the new scent, aside from the smell that doesn’t rinse away it also irritates my allergies. I tried the alternative suggested like the fragrance free and free & clear but it’s just not the same so a waste of money is the cherry on top. Now I need to find a new dish soap. I hope you are actually listening to your customers
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareOctober 21, 2024
Thank you for sharing your experience with the new scent of Dawn, Dawn Free & Clear, and Dawn Free & Clear Fragrance Free. Please be assured that we thoroughly test all of our ingredients for safety and performance before they're used to create our products, so what you're describing isn't what we expect. Safety is our top priority, and performance is right next to that. Based on what you shared we do recommend discontinuing use of this Dawn Ultra Original. If you still have these bottles of Dawn, let us know by giving us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
**** clean scent **** not good ****
on October 20, 2024
Posted by: Mom315
from Tampa, Florida
I only buy the original with the duck !! That is our go to !! I will not do an online order because they keep giving me the scented one !! It is awful I smell it while I'm eating with a fork or spoon the smell is lingering on my plates and bowls !! I do not want my scented !! So very disappointed!! So my new struggle is to fine the original!! Who's ever made this choice you need to evaluate their position!!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 31, 2024
We're sorry to hear this has been your experience with Dawn. Customer feedback is absolutely vital to us and all of our future decisions, so you can be assured we're sharing your review with the rest of our team.

In case this helps, soaking the dishes in water and vinegar can help remove the scent from your utensils.

Also, when you have a moment, we hope you'll give us a call at (800) 725-3296. We're here to help.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent is aweful
on October 21, 2024
Posted by: I hate the new scent 33
from Minneapolis mn
Boooooo new scent. Please bring back the old. You ruined a great product.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 31, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible new scent
on October 22, 2024
Posted by: Dr Megan
The new scent is awful, this used to be a great multipurpose product. As a veterinarian I’m not sure if it is still safe for bathing as we used to for a variety of reasons. Not even sure you should still advertise the duck on the front, as this strong odor is not likely safe.
Response from dawn-dish.comBy Customer CareDecember 31, 2024
We're disappointed to hear you aren't enjoying the new scent. While Dawn is safe when used as directed on your dishes, we don't recommend using on pets as it hasn't been tested for this. Although we're proud of Dawn's role over the last 40 years, cleaning up wildlife affected by oil spills, the cleanup is complicated and performed by professionals in bird and wildlife organizations. They understand the delicate balance required to remove the contamination while increasing their chances for survival. If you have questions or would like to share more, give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
What?
on October 23, 2024
Posted by: TM75
from Iowa
The new scent has a slight manure smell to it when used in hot water. Why did they change something that wasn’t broken???
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 31, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Headache inducing smell!!
on October 25, 2024
Posted by: SAM71
Opened the bottle that was labeled with "fresh new scent" banner on front. The smell was truly awful and resulted in a searing headache! How could anyone think this fragrance is good for washing dishes?
Response from dawn-dish.comBy Customer CareOctober 28, 2024
Our Dawn Original has been thoroughly evaluated to be safe when used as directed, so we're sorry to hear that you had this experience. We hope that you're feeling better. We can also assure you that a lot of thought goes into our products, and the fragrance change of our Dawn Original was implemented after receiving positive feedback during extensive testing with consumers. We'll make sure to share your comments with our team, and we do recommend that you discontinue use of this particular product if this has been your experience. For a different scent, we recommend giving another Dawn version a try. It may be helpful to know that our lightest scent can be found in our Dawn Free & Clear, and we also offer our Dawn Free & Clear Fragrance-Free. We'd like to learn more and gather some details for our Safety Team, so please give us a call at (800) 725-3296 when you can.
Written by a customer while visiting dawn-dish.com
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