Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,894 Reviews)
Rating breakdown 1,894 reviews
5 Stars
825
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
912
20%of customers recommend this product.
(
165 out of
831)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
Terrible smell
on January 6, 2026
Posted by: Disappointed26
from Ontario
Horrible new scent. Not good for people with sensitivities, asthma etc. Had to throw it out. After many years of use, Will be switching to a different brand.
No, I would not recommend this to a friend.
Written by a customer while visiting dawn-dish.com
Customer Rating
2
New scent is awful.
on January 10, 2026
Posted by: WrexHavoc
It works great, but holy crap the new scent is terrible. My partner has asthma, and the new formula has upset it so bad we've had to stop using Dawn.
Response from dawn-dish.comBy Customer Care, January 21, 2026
We are glad to hear that the Dawn Original EZ-Squeeze Dish Soap was working great and we are truly sorry to hear about your experience. We understand that scent sensitivity can be a significant issue and we hope that your partner is doing fine now. Please know, safety is our top priority and this product is thoroughly evaluated to be safe when used as directed. We care about your safety, for this reason we recommend discontinuing use of the product. On the other hand, we are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup, which will be available at major retailers across the U.S. starting in February 2026. We appreciate your loyalty and we would like to assist you further with this issue. We invite you to contact us at the number (800) 725-3296 and we will be more than happy to help you. Have a nice day.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Horrible fragrance.
on January 10, 2026
Posted by: Km71
from Minnesota
I’ve tried to get used to the new fragrance. I cannot. It’s horrible. After I wash my dishes in this soap and use them for cooking or eating off of them- you can smell it and it makes the food have an off-taste. The original product was 100% better in smell and effectiveness. Please discontinue this horrible scent. Dishes do not need to have a scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, January 21, 2026
Thank you for sharing your experience with the new fragrance of Dawn Original EZ-Squeeze Dish Soap. We understand how frustrating it can be when a product does not meet your expectations. In response to this feedback, we are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup, which will be available at major retailers across the U.S. starting in February 2026. In the meantime, if you are experiencing an off-taste or scent on your dishes after using the new formula, we recommend you to soak the dishes in hot water with some distilled white vinegar added to it. We appreciate your feedback. If you would like to share more of this experience, please contact us at the number (800) 725-3296 and our team will be more than happy to take your insights and help you with any question or concern that you may have. Have a nice day.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Awful new smell
on July 14, 2024
Posted by: aLizInOhio
I hate the new smell. There was no reason to change a perfectly good product.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 16, 2024
We're sorry you aren't happy with the recent change in Original Scent. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We'd be happy to help you find a different scent from our many options that still have all of Dawn's cleaning power you know and love. Please hang on to the product and call us at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Why Not Offer Original Scent
on July 20, 2024
Posted by: Tank1978
from Bremen, KY
My wife bought this thinking it was Dawn Original and it's horrible! The CLEAN NEW SCENT gives me an instant headache, as usual another product we've used for decades has been ruined! We will not be buying Dawn again!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 22, 2024
Thank you, Tank, for sharing that your wife purchased a bottle of Dawn Ultra Original with the recently updated “Clean” scent. We only want our consumers to be pleased, and are very sorry to learn that you're finding the new scent of Dawn Ultra Original uncomfortable, as your safety is our top priority.. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, so what you've described isn't what we expect Based on what you’ve shared, please discontinue using this bottle of dish soap. We assure you, your comment Know your message will be shared with our R&D Team. It would be our pleasure to pick up your next bottle of Dawn for you. We have many fragrances available, including our Dawn Free & Clear Fragrance-Free. It delivers the clean we all expect from Dawn, but has no scent to get in the way.. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to make sure we do everything we can to help you. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent
on July 21, 2024
Posted by: Disgusted2
from Boston, Ma
The new scent is disgusting! I have used dawn my whole life and will no longer be buying this brand.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 24, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original, and are very sorry to learn you're not a fan of the new scent. As the first fragrance update in over 10 years, we understand that you may be disappointed. Because scent preference is as unique as our consumers, we worked with a group of consumers when updating this scent, in hopes all would be pleased with this change. We're sorry to hear you're not a fan. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We hope you'll remember the efficient clean Dawn has provided for you throughout your past, and give Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent made me visibly sad
on September 21, 2024
Posted by: Garage Dad
I used to put Dawn on dry hands to remove grease and oil from working on cars, then rinse. Opened a new bottle and thought I'd been scammed by an online reseller filling fake bottles with cheap soap. Smells like dollar store laundry soap. Felt like dollar store laundry soap. Didn't clean my hands as well as before, let alone trying to use it in my parts washer for aluminum. I feel bad for having my kids use it because even they thought the stink was horrific. Thanks for 25 years of value, and no thanks to a premium Dawn product. Dawn will no longer be a generational staple in our household(s).
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, January 3, 2025
Thank you for sharing your experience with us. Our team performs rigorous quality tests, and extensive research to provide you with the best experience. We wouldn't expect for the scent change to affect the greasing fighting power of our Dawn Original. We'd like to learn more, and would appreciate you giving us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent is horrible
on September 25, 2024
Posted by: Joe p
from Florida
Offer the old scent also the new clean sent is horrible
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, January 2, 2025
We’re sorry to hear you're not enjoying the smell of our Dish Soap! We understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. So we apologize that that's not the case this time. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! If you'd like to tell us more, and so we can help you find a scent you may enjoy more, give us a call: 1-800-725-3296
Written by a customer while visiting dawn-dish.com