Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,885 Reviews)
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product.
(
165 out of
829)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
2
Weird new smell!
on April 13, 2025
Posted by: Fred30
I love the squeeze bottle, hate the smell. Being very sensitive to the scents of most cleaners, which trigger headaches, Dawn was one of the few products that didn't bother me. And now it does! I've been using the free and clear kind now which is fine. But I don't understand why such an excellent product needed changing.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, April 14, 2025
Thank you for your review, Fred. We're glad to know you enjoy the EZ-Style bottle, but sad that you're not able to use Dawn Ultra Original with the new Clean scent safely. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we're glad you stopped using that bottle. You mentioned that you're happy with Dawn Free & Clear, and we hope that version is all good for you. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Awful new scent- it was fine before!
on April 16, 2025
Posted by: Unhappy with headache
Awful new scent - change it back please!
I don’t need my dishes and food tasting like weird fragrant soap. Also- headache triggering!
Also- for all the replies from Dawn telling us to switch to fragrance free and clear- it’s almost twice as expensive for less soap!!!
So you make an obnoxious smell and tell us to switch product to give you more money for less crap in our soap? No thank you- a switch in brands seems more adequate if that is your response.
I don’t need my dishes and food tasting like weird fragrant soap. Also- headache triggering!
Also- for all the replies from Dawn telling us to switch to fragrance free and clear- it’s almost twice as expensive for less soap!!!
So you make an obnoxious smell and tell us to switch product to give you more money for less crap in our soap? No thank you- a switch in brands seems more adequate if that is your response.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, April 18, 2025
Thank you for sharing your thoughts and experiences with your recently purchased bottle of Dawn Ultra Original with the new Clean Scent in the EZ-Squeeze Bottle. We are sorry you're not a fan of the fragrance, and that you're struggling to use it comfortably. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We appreciate your concern over cost, and we'd be happy to help you pick up your next bottle of Dawn, in hopes you'll find a new favorite. Please, call us soon, so we can make a complete report to our Safety Team regarding your experience, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
The new smell is terrible! Bring back the original
on April 18, 2025
Posted by: Sjbaer82
The new clean scent in all the blue dawn soaps are terrible! Please bring back the original scent! I’m thinking about switching away from dawn because I can’t stand the smell.
Response from dawn-dish.comBy Customer Care, April 22, 2025
We're disappointed to hear you aren't enjoying the new formula. Your feedback means a lot to us, so we appreciate you taking the time to share this with us. We'll be sure to let the rest of our team know how you feel, and that you'd like to see the previous version return. If you'd like to share more, you're always welcome to give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Bad smell
on April 19, 2025
Posted by: Cherie75
Dislike the new dawn smell. Go back to the old scent
Response from dawn-dish.comBy Customer Care, April 21, 2025
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change, Cherie. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Awful Scent
on January 29, 2026
Posted by: Dawn Original Scent
from Pasadena, MD
I do not like giving this a poor rating but the new scent is horrible. Please go back to the "Original Scent" not the Clean Scent or Rain Scent.
The perfumey smell is horrible and I will not buy it! I have been using Dawn for as long as I can remember, at least 50 years. That is all my Mom bought growing up. Dawn works to clean anything and has so many uses but the smell is awful. I have a weird thing about perfume scented things, they actually make me naseous and cause me a headache. Again, please go back to the true "Original Scent" so I can buy it again.
The perfumey smell is horrible and I will not buy it! I have been using Dawn for as long as I can remember, at least 50 years. That is all my Mom bought growing up. Dawn works to clean anything and has so many uses but the smell is awful. I have a weird thing about perfume scented things, they actually make me naseous and cause me a headache. Again, please go back to the true "Original Scent" so I can buy it again.
No, I would not recommend this to a friend.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Totally Unbearable to Use
on February 2, 2026
Posted by: Jackson102
from St. Louis, Missouri
Although I've bought Dawn without a thought for years, the new formulation is shockingly bad. I've used off-brand various dish soaps with strong scents (for example working in a restaurant) but nothing has been anywhere near this viscerally unpleasant to use. The new scent is sickening, gives me a headache within minutes of use, and lingers on dishes and in the sink. I got through a tiny portion of the bottle, threw it away, and bought another brand.
No, I would not recommend this to a friend.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Ewww, that Smell
on February 8, 2026
Posted by: Garden Girl
This is NOT the original scent. For decades Dawn smelled like clean dishes. Now it smells like overpowering cheap bathroom air freshener. Procter & Gamble, please let this be your "New Coke" blip and bring back the real Dawn.
Response from dawn-dish.comBy Customer Care, February 11, 2026
Hello! Thank you for letting us know about your experience with the Dawn Original formula change. While many consumers have embraced the new fragrance, we recognize that some long-time users, like yourself, have expressed disappointment in losing the original scent. In response to this feedback, we are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup. This will be available at major retailers across the U.S. starting in February 2026. We really thank you for your loyalty and hope this news will make you happy! If you need anything else, please contact us at (800) 725-3296!
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Awful new smell
on July 14, 2024
Posted by: aLizInOhio
I hate the new smell. There was no reason to change a perfectly good product.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 16, 2024
We're sorry you aren't happy with the recent change in Original Scent. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We'd be happy to help you find a different scent from our many options that still have all of Dawn's cleaning power you know and love. Please hang on to the product and call us at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com