Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9 out of 5
2.9
(1,894 Reviews)
Open Ratings Snapshot
Rating breakdown 1,894 reviews
5 Stars
825
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
912
20%of customers recommend this product. 
(
165 out of 831
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Horrific new scent!
on October 17, 2024
Posted by: SLLY
from Honolulu, HAWAI'I
The new scent is HORRIBLE. Please change it back. I don't understand why you messed with a good thing. We bought your products because we LIKED IT! I liked the original scent! Now I need to change brands! I don't like the apple, nor do I want a FRAGRANCE FREE dawn! Change it back!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 31, 2024
Thanks for taking the time to write to us, and for letting us know you'd like to see the previous scent return. If you'd like to share more, please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible new scent
on November 6, 2024
Posted by: WashinMomma
from Heart of Texas
New scent actually smells like dirty dish water. Hard pass!!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 27, 2024
We're sorry to learn you're not enjoying your recently purchased bottle of Dawn. Your happiness is very important to us, and learning that you connect the new scent of this soap with something so unpleasant isn't what we expect. We worked with a group of current Dawn consumers, in hopes their noses and yours would both enjoy this update. We apologize that didn't happen. Please know, our R&D Team will receive your review, so they can use it to make improvements to our Dawn dish soaps. Don't forget about our many other Dawn options. Give one of them a try, maybe it'll become your new favorite. Call us any Monday through Friday for help picking up your next bottle. We're available from 9 AM to 6 PM, EST, at 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
Go back to the old formula
on April 7, 2025
Posted by: Jamesr
The new formula does not create the same amount of suds as the old formula and the suds that are created dissipate after a few minutes.
Response from dawn-dish.comBy Customer CareApril 10, 2025
We appreciate you taking the time to share your feedback with us, James! Our products go through many quality tests to make sure they get your dishes clean effectively every time when used as directed, so we're sorry to hear that your Dawn Ultra didn't work as well as you were expecting, and we're glad you brought this to our attention. It may be helpful to know that using a scouring pad or washing a lot of extra greasy dishes can make the suds disappear more rapidly. In this case, use more dishwashing liquid. Additionally, you need to use more liquid if you have hard water, due to hard water containing a lot of dissolved minerals. To increase the amount of suds, we recommend adding the dishwashing liquid to the sink before adding water, and also be sure to use water that is 105°F to 115°F (40.56°C to 46.11°C).

Your satisfaction is important to us, and we'd love to learn more about your experience, so that we can provide some tips on how to get the best results from your Dawn and assist you further. Please give our team a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Smells horrible
on April 13, 2025
Posted by: RayRay555
from British Columbia
I just bought some Dawn EZ Squeeze, Green Apple dish soap. It smells nothing like green apples. It stinks like chemicals.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 15, 2025
Thanks for giving Dawn EZ Squeeze with Apple Blossom scent a try, Ray. We're very sorry that the fragrance didn't work out for you. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so know your comments on this purchase will be shared with the rest of our team. We'd be happy to help you with your next purchase, and hope you'll give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Call us at 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
Weird new smell!
on April 13, 2025
Posted by: Fred30
I love the squeeze bottle, hate the smell. Being very sensitive to the scents of most cleaners, which trigger headaches, Dawn was one of the few products that didn't bother me. And now it does! I've been using the free and clear kind now which is fine. But I don't understand why such an excellent product needed changing.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 14, 2025
Thank you for your review, Fred. We're glad to know you enjoy the EZ-Style bottle, but sad that you're not able to use Dawn Ultra Original with the new Clean scent safely. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we're glad you stopped using that bottle. You mentioned that you're happy with Dawn Free & Clear, and we hope that version is all good for you. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Awful new scent- it was fine before!
on April 16, 2025
Posted by: Unhappy with headache
Awful new scent - change it back please!
I don’t need my dishes and food tasting like weird fragrant soap. Also- headache triggering!
Also- for all the replies from Dawn telling us to switch to fragrance free and clear- it’s almost twice as expensive for less soap!!!
So you make an obnoxious smell and tell us to switch product to give you more money for less crap in our soap? No thank you- a switch in brands seems more adequate if that is your response.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 18, 2025
Thank you for sharing your thoughts and experiences with your recently purchased bottle of Dawn Ultra Original with the new Clean Scent in the EZ-Squeeze Bottle. We are sorry you're not a fan of the fragrance, and that you're struggling to use it comfortably. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We appreciate your concern over cost, and we'd be happy to help you pick up your next bottle of Dawn, in hopes you'll find a new favorite. Please, call us soon, so we can make a complete report to our Safety Team regarding your experience, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
The new smell is terrible! Bring back the original
on April 18, 2025
Posted by: Sjbaer82
The new clean scent in all the blue dawn soaps are terrible! Please bring back the original scent! I’m thinking about switching away from dawn because I can’t stand the smell.
Response from dawn-dish.comBy Customer CareApril 22, 2025
We're disappointed to hear you aren't enjoying the new formula. Your feedback means a lot to us, so we appreciate you taking the time to share this with us. We'll be sure to let the rest of our team know how you feel, and that you'd like to see the previous version return. If you'd like to share more, you're always welcome to give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Bad smell
on April 19, 2025
Posted by: Cherie75
Dislike the new dawn smell. Go back to the old scent
Response from dawn-dish.comBy Customer CareApril 21, 2025
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change, Cherie. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Written by a customer while visiting dawn-dish.com
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