Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Average customer rating
2.9 out of 5
2.9
(1,833 Reviews)
Open Ratings Snapshot
Rating breakdown 1,833 reviews
5 Stars
785
4 Stars
64
3 Stars
20
2 Stars
69
1 Star
895
20%of customers recommend this product. 
(
165 out of 819
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Customer Rating
1 out of 5
1
What did you do?
on April 8, 2024
Posted by: Random person
from Wisconsin
I’ve been loyal to Dawn dish soap for years. It’s gentle, yet always works well, cutting through grease and grime, with a subtle scent…until I opened my new bottle. What did you do to the original scent? This new “clean smell” is overpowering and smells like laundry detergent. I don’t want my dishes to smell like my laundry. What’s more, how is a strong, perfume-y smell any good for the environment? Wait, it’s not. Why do you companies always have to ruin a good thing? Whoever your new guy is that wanted to make their mark in the company and went ahead with this horrible decision needs to be knocked down a peg. This was not a needed change and I suspect many others will agree. For the first time in years, I’ll be switching to a new dish soap. You lost me as a customer.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 10, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible new scent
on April 22, 2024
Posted by: PalmoliveConverter
New scent is terrible, it is over powering and very unpleasant.
Response from dawn-dish.comBy Customer CareApril 24, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Don’t Purchase the New Fresh Scent Dawn!!!!!
on April 25, 2024
Posted by: CRS333
from Alexandria, Virginia
Disgusting overpowering floral scent. Smells like cheap artificial floral air freshener. Really awful. I hate washing the dishes with it!!!! I used to love the original ! I will not purchase the new scent product in the future. I don’t know why you messed with a good product! I’m sure this can not be used on ducklings like the old product ad. Too many artificial smells. It is nauseating to me. I called the company today and also wanted to warn the public . Don’t buy the new fresh scent Dawn. Product. Also does not seem the same consistency. More watery feel to it.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 29, 2024
We appreciate that you've used Dawn for years, and are sorry you're finding the change in fragrance nauseating. Extensive research and consumer testing goes into our creating appealing features for our products, and our products undergo stringent quality controls to ensure each meets our high standards. Our EZ-Squeeze bottles contain the same Dawn dish soap formulation as our other bottles, and we're sharing your report that your latest bottle seems more watery than usual. Because you've felt nausea from the scent, we recommend that you discontinue use, and instead try our Dawn Free & Clear Fragrance-Free dish soap in the EZ-Squeeze bottle. Your loyalty is very important to us, and we’re glad you gave us a call so we could gather more details of your experience to further help. If you need to get back in touch, please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New formula is terrible!
on April 3, 2024
Posted by: Brittany89
from Myrtle Beach, SC
I recently bought another bottle and the new smell is terrible!! You also have to use way more product now. When something has worked for as long as this product has, leave it alone, please! It needs to go back to the original formula and scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 8, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original, Brittany. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Disgusting New Scent
on April 7, 2024
Posted by: JustT
I thought I bought the wrong one, but realized the scent was changed. Terrible, nauseating. Must be the same “focus group” of “researchers” that changed the original scent of TIDE. Already stopped buying. I won’t waste my money.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 9, 2024
We're sorry to hear you've had this experience with our product. We want you to know our products are thoroughly evaluated to be safe when used as directed, so this is not something we'd expect to see. If you haven't already, we'd recommend you discontinue use of this product, and that you hold onto it in case we need to retrieve it for evaluation.

We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand the potential impact this may have on your experience. So we can learn more about this for our Safety Team, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Update scent is universally disliked.
on April 7, 2024
Posted by: TheHandiestMan
from North Dakota
New scent in 2024 ruined the experience. My whole family used dawn original almost exclusively. From just dish soap to cleaning recipies. I bought a bulk size bottle without realizing it had been changed from the beloved classic. I already refilled my in sink dispenser so I can't return it. I won't even buy this product to donate anymore. I can't believe I had to search the internet for what ruined to a lifelong product. When I reached out to some family members telling everyone to hoard the old formula when they find it they were in disbelief that a legacy product had been ruined.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 9, 2024
We're sorry you aren't happy with the recent change in Original Scent. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver our customers the best possible experience. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
"Clean Scent" LOL
on April 24, 2024
Posted by: Miffed
from SD
This new 'clean scent' smells like third-rate, knock-off, dollar store laundry detergent and the smell does not come off easily. All my kitchen utensils smell like they have been washed with perfume and it does not add flavor to my meals. Learn from Coca-Cola's mistake: Don't mess with the formula.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 26, 2024
Thank you for sharing your feedback on our new Dawn Original Scent. We appreciate you taking the time to leave a review, as we send our products through many checks to ensure they provide the best results for you, and we know that our new Original scent may have impacted your experience of our product. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Awful new scent
on April 29, 2024
Posted by: Kat4317
New scent is awful. It's all weird and flowery and lingers. The original scent was great. Bring it back, please.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareMay 1, 2024
We're sorry to hear that you're not enjoying our Dawn Original scent. We certainly value feedback such as this, and we'll make sure that your comments are passed along to the appropriate team. While we don't currently have plans to bring back our previous Dawn Original scent, we'd like to mention that we do offer other Dawn versions. If you'd prefer a lighter scent, we suggest giving our Dawn Free & Clear a try. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Written by a customer while visiting dawn-dish.com
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