I am very happy I finally purchased a Vitamix. I am extremely happy with it. I get a texture from the Vitamix that cannot be reproduced with my food processor or old blender. I had wanted a Vitamix for years but was hesitant because of the price. After using the Vitamix to make homemade vegan sour cream with cashews and tofu, which came out with perfect creamy texture with no grittiness at all, I knew immediately I had made the right decision. I do regret that I didn't get one sooner. I don't have to waste money on store bought smoothies for my kids anymore because I can make the same quality smoothies at home with my Vitamix. My old blender doesn't even come close, and I would blend my smoothies for several minutes in my old one and my smoothies would still be chunky. My kids wouldn't touch a smoothie out of my old blender. If you are on the fence because of the price, just buy it, you won't regret it, you will love it and you will be so happy you did it.
Pros: Texture Quality, Durability, Easy to use, Power
After burning up two inferior blenders, I decided to splurge and get one that will last. With a seven year warranty on the motor, this sounded like the one I needed. It got great recommendations from Consumer Reports. I've had this blender for about two months now and coudn't be happier. It blends beautifully and even pulverizes the seeds from berries ! No more seeds sticking in your teeth. I use this just for fruit smoothies. After adding my almond milk, ground flax seed, protein powder, and spinach, I put the frozen fruit on top (bananas,kiwi,pineapple,cranberries etc.). It doesn't take long before I have a nice cold, great tasting smoothie. It's pricey, but you get what you pay for. I couldn't be happier.
Bought my Vitamix 1 month ago, and so happy I did. My husband needs protein shakes on a daily basis for healing and health purposes. Without the Vitamix, they were a nightmare. Now just a few minutes and it is ready to go. It basically cleans itself when you are done. Add water, soap, turn on and done.
We're so happy we got this one because it (1) works so much better than other cheap blenders we've had, and (2) it's so much easier to clean than other cheap blenders we've had.