I like that they are honest. Unlike their "bait & switch" competition, I buy the correct software on the first attempt. No more of "you need to upgrade at higher cost to complete your return".
I've used H&R Block Deluxe since tax year 2000. (Anyone need a CD copy of the 2000-2013 tax years?) The annual reminder comes in timely, and the download process is simple. Every year it makes the tax process easy and quick. I love the way it brings my past history in. It saves a lot of time bringing forward the names, tax IDs, and addresses of financial institutions, and investments, so I don't have to enter them anew each year. Just change the amounts from last year, and you're good to go. Forget something? They'll remind you. Something new or changed in the filing process? they'll guide you through it. Don't understand terms or forms? Just a simple click and the pop-ups bring up more information.
Pros: Easy to prepare, Maximizes refund, Easy to import documents, Fast
I have been using the same software (update version each year) for a number of years and it is great...easy to use, stores a lot of the previous year's info which makes the process quicker and maximizes my refund
Pros: Easy to prepare, Maximizes refund, Easy to import documents, Fast