The soft grip is nice but otherwise this was the most frustrating tool to work with. A dispenser seems like a pretty simple design so I figured how different can the store brand be? The tape sticks to the metal guide and the tape doesn't grab when being applied to the box. Do not get this dispenser - It caused so much frustration and the few dollars saved was lost in everything taking twice as long.
I bought a tape dispenser that had a safety feature a flap that you had to push back in order to get the tape to the cutter and it was a pain in the neck so this one is perfect it cuts just where you want it and you don’t have to fight with it.