I received the earbuds today and did not expect Bose had improved this much. I listen to music several hours a day with multiple different earbuds and headphones (to include Bose, Sony, Sennheiser, Samsung, etc) , so naturally I have cycled all my favorite songs many times over. Today I feel like there is new pleasure in listening to the old favorites. As if there are some sounds that I did hear in the past. The new immersive mode is so amazing, it is not a gimmick! Oh, the bass is so much enjoyable and balanced now. I remember the days when I abandoned Bose for lack of bass. Thank you Bose sound engineers for your endless time of sound research for perfection. Of course, it also comes with the usual excellent noise canceling Bose is known for. This could easily become my go to earbud, not a solid promise though, since I have to try Sony's latest earbud :)
My wife loves these. She told me she can't hear me when she's wearing them! In addition to the great noise cancellation, she loves the stereo sound, and the ability to change the size to fit her ears. They were easy to set up using an app.