This is a product that is 100% recycled (though I don't know about the wrapping)... Recycled products are a great idea but let's face it - it does not necessarily cost more to produce recycled paper then to process paper from wood pulp but because it has a certain cache - more can be charged. Staples needs to step up and contribute more than the paper. It needs to offer a financial incentive for people to participate in healing the damaged ecology. Staples can afford it if only based on what they charge for printer ink.