Genuinely happy with the shape/design change (and hated it at first but actually functional). I never used the rotating bezel even though I liked it, it was fun to fidget with. The one thing I REALLY like about this new model is that the vibrate function is DEFINITELY improved--it feels at least 15-20% stronger than the previous model's strongest setting, and I wanted that for a while. The other upgrades are great, sure, like better battery and brightness etc etc but the vibrate really sold me. I wish it could go even stronger to wake me up when I nod off and get a notification.
Best smart watch I've ever owned. Upgraded from a Watch5 Pro, which I thought was a great watch. However, the Ultra has a faster processor and more memory and storage and is noticeably quicker in performing all tasks. Not as thick as the Watch5 Pro and more stylish with the same size battery and about the same amount of time before needing to charge.
Samsung Pay seems to work more reliably on the Ultra than the Watch5 Pro and the finger tap to perform actions works well and is a useful shortcut.
Quick button is a nice feature to launch frequently used apps. I use it to select my workout routines and then long press to end them; very convenient when exercising and avoids multiple taps or clicks to access your app.
It also comes with 4G (need to add a number-sharing plan with your service provider), which allows you to leave your phone at home when going for a run or bike ride without losing any of the functionality in terms of location and mapping your route.
Overall, I'm very pleased with this upgrade and probably won't need another smart watch for at least several years.