Does this particular bulb display colors?
The description mentions the ability to change the color, but I would like to verify that this particular bulb supports the colors. Early versions were not color compatible.
The Hue BR30 bulbs do and always have supported colors. The bulb itself is built on an existing design for standard LED bulbs, but internally it's very different.
Hue smart lights that only support white light are branded as Hue Lux.