Gamers occupy two distinct, staunchly divided worlds. On the move, app addicts tap away at the touch screens of their mobile phones, slinging birds at pigs or battling zombies with flowers and trees. In the living room, die-hard franchise fans disappear into the battlefields of blockbuster video games that explode onto large-screen HDTVs. From these two separate realities, we all want one thing — gaming's best. OUYA is a new kind of console that turns the gaming world upside-down — bringing the open mobile model to TV for the first time. It looks like a piece of artwork, is developed like a mobile phone, delivers high-definition like a console — and yet is so very different from anything you've seen before.Introducing a whole new way to experience games and entertainment on your TV, OUYA runs on the Android operating system — becoming the first and only console to lets you develop and publish your own games. If you can program for Android, you can program for OUYA — it comes with an SDK built in, giving you all the tools you'll need to make, submit and publish a great game. The Android OS also means you'll have a custom user interface and game store right at your fingertips, stocked not only with games, like the legendary Final Fantasy franchise, but also tons of your favorite Android apps, videos from VEVO, music from iHeartRadio, streaming games from TwitchTV and more entertainment options. There are no discs to buy or scratch — download games directly to OUYA. When it comes to taking the action on screen, OUYA does it the right way, with impeccable graphics rendered by the NVIDIA Tegra3 quad-core processor, high-definition picture via HDMI and wireless navigation with the 2.4GHz controller. Bringing the fractured gaming world together and giving the power to the people — that's what OUYA can do. OUYA