Make sure you have pressed the Bluetooth button only once - if you press it again it will turn off Bluetooth on the speaker. It should announce that it is in pairing mode via a voice prompt from the speaker. On your phone, you may sometimes need to go to Settings and Bluetooth and turn Bluetooth off then on while the speaker is looking for your phone. I needed to do this and then also hit the refresh symbol on the phone screen. Suddenly the Sport appeared as in the pairing list on the phone.