Like money in your pocket. Really, the phones seldom, if ever, go on sale. Instead a store like BB will give you a store gift card to get you to buy the phone. You buy the phone (outright, extend contract, or do the payment option) and you get the phone and a $400 BB gift card to use in the store or on-line. I got an Otterbox case for mine that same time. Used it for a wireless charger since.