IPS PANELKnock it to know it.The secret behind LG TV's superior viewing angle and quality is the panel. Just as the quality of the beans determines the quality of the coffee, the quality of the panel determines the quality of the TV. The IPS Panel used by LG is the reason why LG LED TVs have clearer, more consistent, and sturdy screens.TRUE COLOR ACCURACYIPS offers the most identical color impression to that of the original image in every precise pixel of HD resolution. (Tech Background: IPS panel generate accurate color of the original image. That is why IPS is widely used by professionals and broadcasts)