They are very close. Google Home answers more questions than the Echo and for me that's a decider. The Echo has a little more personality to it though and for my wife, that's her decider. I can't really describe that last statement but if you had both then you'd go, ya, I understand. Right now it's almost a coin flip as to which is better. I definitely like saying "Alexa" more than "OK Google" to ask a question.