For every $1 you spend in the store you earn 1pt for a regular member, then elite and elite+ members get a slight bonus up to 25%. Once you hit 250pts you earn a reward certificate for $5. So essentially for every $50 you spend in the store you earn $1 towards your reward certificate. A tip to earn points without purchasing anything is to review the products after you buy them, it is an extra 25pts per review.