I purchased this curling iron while on vacation from a Target in Miami after forgetting my curling iron at home. I own high end/high priced curling irons and I was shocked at how good this curling iron was. Curled my hair, my fine hair so much better than any of my other irons. To say, I love this curling iron is an understatement. Just purchased two more of these curling irons to have spares in case Conair discontinues it.