Customer reviews from sharkninja.com
Shark - FlexStyle IonCurl Ion Air Drying, Curling and Styling System for Straight and Wavy Hair - Lilac
Average customer rating
4.8
(57 Reviews)
Rating breakdown 57 reviews
5 Stars
48
4 Stars
9
3 Stars
0
2 Stars
0
1 Star
0
100%of customers recommend this product.
(
5 out of
5)
Customer Reviews for Shark - FlexStyle IonCurl Ion Air Drying, Curling and Styling System for Straight and Wavy Hair - Lilac
Customer Rating
5
The best product of my hair
on July 14, 2026
Posted by: DeniceL
[This review was collected as part of a promotion.] I’m so happy i got the new Shark FlexStyle It’s honestly one of the best hair tools I’ve ever used. What i love most is that it doesn’t fry my hair the heat is designed to help protect it while drying and styling.
Written by a customer while visiting sharkninja.com
Customer Rating
5
From wet hair to salon worthy blowout in 30 minutes
on July 13, 2026
Posted by: SabrinaM
[This review was collected as part of a promotion.] Not many hair tools are able to completely straighten our 2C/3A hair without needing a flat iron for touchups. With the various attachments included in this set, it takes us about 30 minutes to go from soaking wet, fresh out of the shower hair to straight, styled hair.
The lavender color is really pretty and unique. The styling concentrator is great for getting our hair from wet to damp and ready for styling. I especially like how narrow it is, which makes it easier to direct the airflow and avoid sensitive areas like the ear. The oval brush is very large, allowing me to blow out large sections of hair at once. The coarse, short bristles gently grip the hair without pulling or tucking, and the light tension makes it easy to create a smooth blowout.
The auto-wrap curlers take a little time to get used to, but they are much faster than using a traditional curling iron. They work well for curling the hair away from the face and adding subtle movement to the ends so they don’t look completely stick straight. However, if you’re looking for a well-defined curls that last all day, a curling iron is better suited for that.
I’m not sure how to frizzfighter polisher attachment works but it’s magical! It attracts the hair on low or high heat, tames flyaways, and makes split ends appear less noticeable. Just make sure to attach it correctly, otherwise it will blow your hair upward and create a mess.
Every attachment, you could possibly need to straighten your hair and create a salon-worthy blowout at home is included in this set. My only wish is that it came with a storage pouch to store the tool and attachments when not in use.
Written by a customer while visiting sharkninja.com
Customer Rating
5
Sturdy and durable
on July 13, 2026
Posted by: StevenJ
[This review was collected as part of a promotion.] I have been using the Shark FlexStyle IonCurl in Lilac and it delivers impressive results. The initial setup is straightforward because switching between the dryer and styler modes is simple and attachments click securely into place. The design is beautiful with its premium lilac finish and well balanced handle although it feels slightly bulky during long styling sessions. In terms of performance it dries hair rapidly while the special technology creates shiny defined curls with significantly less frizz. Achieving consistency requires some practice since results vary depending on hair type and thicker hair needs smaller sections to hold a wave. Finally the durability feels excellent as the unit is sturdy and has maintained its high level of power through regular daily use.
Written by a customer while visiting sharkninja.com
Customer Rating
5
Easy Blow Out Hair at Home
on July 12, 2026
Posted by: LindseyY
[This review was collected as part of a promotion.] I love the functionality of this hair styler. It includes 5 attachments to style your hair however you want. The Ioncurl helps make my frizzy hair smooth while giving me wavy or bouncy curls depending on my mood. It is easy to handle, move, and change attachment heads. The learning process may take some time only due to the fact which position your hair has to be in for each attachment. Love being able to do my hair and both of my daughters’ hair without all the mess and fuss!
Written by a customer while visiting sharkninja.com
Customer Rating
4
Works well, works quickly, and it's rather easy to us.
on July 11, 2026
Posted by: LoriM
[This review was collected as part of a promotion.] The Unfiltered Truth on the Shark FlexStyle IonCurl! I got to try this #complimentary product in exchange for my awfully honest review. Thank you @influenster and @sharkbeauty
I’ve been putting this new styling system to the test, and here is my 100% honest breakdown:
The Good: It dries hair incredibly fast, the magic wrap is great, and I love the curls it creates! Plus, even with carpal tunnel, it's lightweight and way more comfortable than my regular dryer.
The Heat: While the fan speed and heat are fully adjustable, my scalp and ear got hot fast, totally my fault, not the machine! The Cool Shot button definitely comes in handy to save the day!
The Loud: Fair warning, it’s quite loud—earplugs might be helpful. If you want to clear a room of pets instantly, turn this machine on and watch them scatter. I learned this by accident and spent 3 days apologizing to them! 🐾
The Heat: While the fan speed and heat are fully adjustable, my scalp and ear got hot fast, totally my fault, not the machine! The Cool Shot button definitely comes in handy to save the day!
The Loud: Fair warning, it’s quite loud—earplugs might be helpful. If you want to clear a room of pets instantly, turn this machine on and watch them scatter. I learned this by accident and spent 3 days apologizing to them! 🐾
Despite the noise, the comfort and speed make it a total win.
Have you gotten to try this? What's your thoughts?
Have you gotten to try this? What's your thoughts?
#SharkFlexStyle #HonestReviews #ProductTester #imthinkingoutloud
Written by a customer while visiting sharkninja.com
Customer Rating
4
It’s definitely a must have!
on July 11, 2026
Posted by: AyeshaM
[This review was collected as part of a promotion.] I’m so impressed by this shark flex style IonCurl hair styler. It’s a must-have if you want salon-style blowout or curls at home. I love how easy to use and control the temperature. I have fine, wavy hair which gets frizzy easier, and when I tried it first, I was impressed by the results. As I have naturally wavy hair, I like to straighten them, so I used the brush to give me a nice blowout, and after, I used the frizz control attachment to give it a nice finish. I would highly recommend this.
Written by a customer while visiting sharkninja.com
Customer Rating
5
So many styles in one tool!
on July 9, 2026
Posted by: ZaraE
[This review was collected as part of a promotion.] This new Shark FlexStyler is amazing! I admit I was super intimidated by it at first. I have never used a tool like this, and I have very frizzy poofy hair. But I am blown away at how well this dries and styles my hair! The first tool I used was the round brush. After blow drying my hair a little, I went through with the round brush attachment to create a fresh blowout look. The next time I used it I decided to try out the curling attachments! It comes with two, one for the left side of your head and one for the right side, to curl the correct direction. It worked flawlessly!!! I have NEVER been able to have curls this nice before with a traditional curling iron. It gave me so much volume and curls that held all day long. The box also contains a silky shine attachment to really give the final look to your style. I am obsessed with this hair styler! It’s so easy to learn how to use, and it’s SUCH a gorgeous color!!!
Written by a customer while visiting sharkninja.com
Customer Rating
5
Works wonderfully
on July 9, 2026
Posted by: LaceyC
[This review was collected as part of a promotion.] I cannot say enough amazing things about the Shark FlexStyle. For one, I love the color and the ease of swapping out the different heads. I was amazed by how well the smoothing head worked. I have very frizzy hair and it removed all the frizz. I didn't take a before and after, but, my hair is naturally wavy and I tried the smoothing head on it before I used the blow drying brush head and my waves looked soft and shiny without any frizz. This is a game changer!
Written by a customer while visiting sharkninja.com