Customer reviews from sharkninja.com
Shark - FlexStyle IonCurl Ion Air Drying, Curling and Styling System for Straight and Wavy Hair - Lilac
Average customer rating
4.7
(251 Reviews)
Rating breakdown 251 reviews
5 Stars
201
4 Stars
39
3 Stars
6
2 Stars
3
1 Star
2
98%of customers recommend this product.
(
127 out of
130)
Customer Reviews for Shark - FlexStyle IonCurl Ion Air Drying, Curling and Styling System for Straight and Wavy Hair - Lilac
Customer Rating
4
on July 1, 2026
Posted by: EliteViewz
[This review was collected as part of a promotion.] I love this shark ioncurl. So easy to use and so versatile. Makes really quick work of getting full, bouncy, beautiful curls. Multiple attachments and functions. Very easy to switch out the attachments and switch from left to right. I love this tool. Its fun and a great way to play with your hairstyles. Definitely works on different hair types and lengths as well. Worth it for sure. Helps so much with controlling frizz better as well. Works with damp hair as well
Written by a customer while visiting sharkninja.com
Customer Rating
3
on July 1, 2026
Posted by: Catmal16
[This review was collected as part of a promotion.] I have rated the experience a 3 out of 5 stars because I do not like the way my hair feels after using the product. I feel like it dries my hair out and leaves the ends frizzy and dry. I do however think that the directions and appliance itself are user friendly. Also the drying time is very fast.
Response from sharkninja.comBy SharkNinja, August 21, 2026
Hi there,
Thank you for sharing your feedback.
We're sorry to hear that the product left your hair feeling dry and contributed to frizz. We understand how disappointing that can be, especially when hair health is a priority.
We're glad to hear that you found the appliance easy to use and appreciated the fast drying time. Your comments are valuable, and we'll be sure to share them with the appropriate team. We encourage you to try our Guides to improve your IonCurl experience.
Guides & Manuals: https://support.sharkninja.com/product/flexstyle-ioncurl-system/01thS000001CtubQAC?redirect=false
Kind regards,
Shark Beauty
Thank you for sharing your feedback.
We're sorry to hear that the product left your hair feeling dry and contributed to frizz. We understand how disappointing that can be, especially when hair health is a priority.
We're glad to hear that you found the appliance easy to use and appreciated the fast drying time. Your comments are valuable, and we'll be sure to share them with the appropriate team. We encourage you to try our Guides to improve your IonCurl experience.
Guides & Manuals: https://support.sharkninja.com/product/flexstyle-ioncurl-system/01thS000001CtubQAC?redirect=false
Kind regards,
Shark Beauty
Written by a customer while visiting sharkninja.com
Customer Rating
5
on July 1, 2026
Posted by: Greeneyez26
[This review was collected as part of a promotion.] The Shark IonCurl made styling my hair incredibly fast and effortless. It heats up quickly, wraps the hair smoothly without snagging, and creates beautiful curls that hold their shape all day without requiring high heat
Written by a customer while visiting sharkninja.com
Customer Rating
2
on July 1, 2026
Posted by: Anonymous
[This review was collected as part of a promotion.] It is not worth the money or the hype in my opinion. The blow dryer feature is decent, but not worth the price. The curling feature is absolutely not worth it. It is difficult to use, takes a lot of time, has awkward button positions, and the results hardly last (my hair typically holds a style really well).
Response from sharkninja.comBy SharkNinja, August 21, 2026
Hi Laura,
Thank you for sharing your feedback on the IonCurl.
We're sorry to hear that the curling feature has been difficult to use and that the results didn't last as long as you had hoped. We understand how frustrating it can be when a styling routine takes extra time and effort without delivering the desired outcome.
We appreciate your honest comments and will share them with the appropriate team. In the meantime, you may find our styling tips and product resources helpful.
Guides & Manuals: https://support.sharkninja.com/product/flexstyle-ioncurl-system/01thS000001CtubQAC?redirect=false
Kind regards,
Shark Beauty
Thank you for sharing your feedback on the IonCurl.
We're sorry to hear that the curling feature has been difficult to use and that the results didn't last as long as you had hoped. We understand how frustrating it can be when a styling routine takes extra time and effort without delivering the desired outcome.
We appreciate your honest comments and will share them with the appropriate team. In the meantime, you may find our styling tips and product resources helpful.
Guides & Manuals: https://support.sharkninja.com/product/flexstyle-ioncurl-system/01thS000001CtubQAC?redirect=false
Kind regards,
Shark Beauty
Written by a customer while visiting sharkninja.com
Customer Rating
4
on July 1, 2026
Posted by: ShayB
[This review was collected as part of a promotion.] It blow dries my hair great but only with the proper maintenance. The attachment round brush is a bit too large for my hair type and length. I often was scraping my scalp with the bristles. I have to make sure my hair is completely detangled and stretched before I can use the brush to dry it. Using a heat protectant hair oil worked much better and gave my hair a smooth shine. There are some attachments that I have no use for and would prefer a trade for another attachment. Also the device seems strong enough but it does shift a bit at the piece that can spin and it makes me feel like its going to break
Written by a customer while visiting sharkninja.com
Customer Rating
5
on June 30, 2026
Posted by: shalycerose
[This review was collected as part of a promotion.] The Shark IonCurl is super powerful and leaves my hair shiny and frizz free!
Written by a customer while visiting sharkninja.com
Customer Rating
5
Must have hair tool! Game Changer
on June 30, 2026
Posted by: RiyaS
[This review was collected as part of a promotion.] I’ve been loving the shark flexile in lilac. It’s one of my favorite color. It dries and styles my hair so much faster, and I love that I can switch between drying curling and smoothing with one tool. The auto-wrap curler took a little practice, but once I got hang of them, they gave me soft, bouncy curls with that exposing my hair to excessive heat. My hair feels smoother, looks less frizzy, and has more volume after every use. Plus, Lilac color is absolutely gorgeous and it was easy to store in drawer. Definitely worth it if you want a salon-style hair at home without spending alot money.
Written by a customer while visiting sharkninja.com
Customer Rating
5
on June 30, 2026
Posted by: Kerkianmary
[This review was collected as part of a promotion.] The Shark Ion Curl does it all. It gives a sleek blowout, air wrapped curls, and sleek finish, and all under a few minutes saving time and requires minimum effort. The detachable parts are all targeted toward a look: whether youre going for beach waves, a sleek blowout, or just an air dried look, your hair will surely thank you for using this tool.
Written by a customer while visiting sharkninja.com