Customer reviews from Samsung US
Samsung - 85 Class LS03H Series The Frame 4K UHD SamsungVision AI Smart Tizen TV (2026)
Average customer rating
4.9
(61 Reviews)
Rating breakdown 61 reviews
5 Stars
56
4 Stars
4
3 Stars
0
2 Stars
0
1 Star
1
98%of customers recommend this product.
(
42 out of
43)
Customer Reviews for Samsung - 85 Class LS03H Series The Frame 4K UHD SamsungVision AI Smart Tizen TV (2026)
Customer Rating
5
98” of Stunning Picture Quality That Doubles as a
on September 20, 2026
Posted by: levin49
from Chaparral, NM
We absolutely love our new 98” The Frame! It’s an incredible combination of technology, design, and art, and it has completely transformed our living room.
We’re already big fans of The Frame series. We moved our 85” The Frame Pro into the bedroom and our 65” The Frame Pro into my office, but the new 98” The Frame has definitely become the centerpiece of our living room.
One of the first things we noticed was the overall picture quality. The brightness and contrast are excellent, giving the picture plenty of depth while keeping both bright and darker scenes detailed. Colors are vibrant and really pop without taking away from the natural appearance of the image. For such a massive 98” screen, we’ve also been impressed by the screen uniformity. The picture looks consistent across the entire display, which is especially noticeable with large areas of similar colors or when displaying artwork.
The upscaling is another major strength. With a screen this large, we were initially concerned that lower-resolution or older content might not look as good because imperfections would be much easier to see. Instead, the TV does an impressive job of cleaning up and enhancing content. Even programming that isn’t originally in 4K still looks sharp and detailed from our normal viewing distance. Native 4K content, of course, looks absolutely incredible on a screen this size.
What really sets the 98” The Frame apart, though, is how well all of that picture technology works with its design. Everything is hidden away, creating an extremely clean and seamless appearance. When we aren’t watching TV, we don’t have a giant 98” black rectangle dominating the living room. Instead, it becomes a beautiful piece of wall art that naturally blends into the space.
The brightness and uniformity also make a noticeable difference in Art Mode. Artwork looks balanced across the enormous screen, and the display does a great job of creating the illusion that you’re looking at an actual oversized piece of art rather than a television. Most of our guests don’t even realize it’s a TV until we turn it on.
The user interface is another improvement we appreciate. It feels fast, responsive, and smooth, with no noticeable lag when moving between apps, settings, and content.
Between the excellent brightness, contrast, color reproduction, screen uniformity, upscaling, picture quality, responsive interface, and Art Mode, the 98” The Frame has been an excellent addition to our home. It delivers the immersive experience you expect from a television this large without making the living room feel like it revolves around a giant TV.
For us, that is what makes The Frame special: when we want a TV, we have an incredible 98” display. When we don’t, we have a 98” piece of art.
I would recommend this to a friend!
Features
5
Performance
5
Design
5
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Great features!
on September 19, 2026
Posted by: Bermal
[This review was collected as part of a promotion.] Excellent resolution. Perfect sound quality. AI features are excellent. Lots of choices for art screensavers.
Written by a customer while visiting Samsung US
Customer Rating
5
Wow
on September 18, 2026
Posted by: 2strngtofail
[This review was collected as part of a promotion.] this is one beautiful piece of machinery it is flawless runs faster than I could runs faster than I could imagine I can't wait to get another one the brightness is awesome Iwow
I would recommend this to a friend!
Features
5
Performance
5
Design
5
Value
5
Written by a customer while visiting Samsung US
Customer Rating
4
Good clarity, unimpressive sound
on September 8, 2026
Posted by: Here4theViews
from Westminster, CO
[This review was collected as part of a promotion.] I just had my TV delivered and am testing out its new features. I’m familiar with the Frame TV and have a previous model. The sound quality is still lacking and a sound bar is required. The clarity of the image has seemed to improve in the past few years, and the AI enablement makes the image customization easier. I do not like that you have to subscribe to the art store in order to load art for an already pricey TV.
I would recommend this to a friend!
Features
4
Performance
4
Design
5
Value
3
Written by a customer while visiting Samsung US
Customer Rating
5
The Frame!
on September 6, 2026
Posted by: Homeinspo
from Florida
[This review was collected as part of a promotion.] I my frame TV the color is amazing I actually own two of them. I would definitely recommend it to a friend.
Features
5
Performance
5
Design
5
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Great TV
on September 5, 2026
Posted by: lemmerg
from Atlanta
I traded my 85" the frame for this 98". Absolutely LOVE it!! Beautiful picture with almost no adjustment. And LOVE that there's no reflection!! Definitely worth the upgrade!!
I would recommend this to a friend!
Features
5
Performance
5
Design
5
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Excellent purchase
on September 5, 2026
Posted by: Kath
from La Quinta, California
[This review was collected as part of a promotion.] Love our three new Samsung televisions! The color and definition are superb! We have them in guest bedrooms and the are perfect!
I would recommend this to a friend!
Features
5
Performance
5
Design
5
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Great tv
on September 5, 2026
Posted by: Hani
from HARRISBURG
[This review was collected as part of a promotion.] Great picture and solid design. This Tv lineup is among the best samsung had ever created and it is worth the investment
I would recommend this to a friend!
Features
5
Performance
5
Design
5
Value
5
Written by a customer while visiting Samsung US