I thought that it would have the same intensity as you get in the drive thru at Starbucks. Unfortunately, I think it is much weaker than that served at the store. I had to brew it on the smallest water setting, and even then it was still weak in comparison to it's retail version. As a Starbucks addict, I am kinda disappointed. I will be trying out the darker roasts, as maybe they will give me the same outcome as if I made the trip to the store.
Try this - you won't regret it. It is effectively the "house" coffee at Starbucks stores - and with the exception of some local coffee shops - it's the best of the big chains.