The regular price is much too high so I purchase the paper when there are rebates or when it is offered 2 for the price of 1. The quality and brightness are good and i prefer this paper over other brands if I can get it on sale.
I get the impression your company must be cost cutting. Many products seem to be made cheaper. The high end product (96-bright) paper is very grainy. Does not stack quickly anymore. Is very grainy if you touch every paper. I've noticed this in multiple cases.