My company tightened the purse strings a couple of years ago and started replacing the name brand paper I chose for my orders with Staples brand. I haven't noticed any difference in look wear or quality but the price is different enough that I started buying it for personal use as well. In our household we use it for printing reports for work copying school papers coloring on taking notes...I stopped buying different quality papers and just use this. The only thing I wouldn't use it for is resume printing.
This is not a high quality paper but does suit my needs and it is free after Staples EASY Rebate. Of course it is not literally an easy rebate. Have to submit rebate online or via snail mail then wait several weeks for the rebate check then go to the bank to deposit or cash the check (I don't have a smart phone.) That is certainly not easy. IMHO Staples makes it as difficult as they can with the hope that you won't bother to process the rebate. All that does is alienate me as a customer.