First of all the paper IS white although the name and description was confusing for me. The brightness is 96 which is less than the premium brands but brighter than budget options. With coupons and sale the final cost was about $25- or $2.50 per ream. I'd like to do better on the price but this worked out okay.
[This review was collected as part of a promotion.] I used this printer paper. Got to say that is great quality. the color is a true white. Work well with my printer. did not get any jams.
Purchased on sale. Seems to be a good value. Paper performs well. Didn't want to burden myself with a box of 8 or 10 reams of paper for modest home use just to get a reasonable price. Regular price on a ream or 3 is expensive. Wait until this goes on sale if you can.