In our business paper matters. That means that I am quick to judge poor quality paper. In all my years I haven't had such consistent exquisitely white sheets. Page after page they blew me away. I've noticed at least a 20% uptick in customer sales since we switched to this paper. Don't get me wrong this is no 24 lb. paper but it surely gets the job done. Don't waste your time on inferior paper. Don't jeopardize your potential sales.