The brightness and functionality of this paper is fine but it should be advertised for what it really is: 22 pound paper. The 500 sheet package that I have weighs 91.3 ounces or 5.7 lbs. 4x5.7=22.8 pounds. 2000 sheets make up a ream and should weigh 24 pounds. This 22 pound paper is better to use than 20 pound and is less likely to get stuck in your printer. The 96 brightness is fine too and looks white. I am disappointed that is is not as advertised and hope Staples will correct this soon.
This is great value for the paper if you pay [$]/ream when it goes on sale(with rebates). A much better feel compared to the typical 20lb copier paper. Nice solid and smooth. It works great w/ our laser printer/copier.