I usually buy the cheapest paper available... bought this during a Staples rebate promotional period and it's great! Color is bright white and paper is a good weight moderately thick but not the thickest I've seen. Added bonus: it's 50% recycled- and you wouldn't be able to tell from the good quality! Good for everyday use but I doubt I'd pay full price for day-to-day use; at full price I'd probably reserve it for presentations etc.