Previously I have used a 95 brightness paper at a much higher cost per ream. I can barely if at all tell the difference in brightness in a side by side comparison and actually the feel of the Tru Red paper is just as smooth as my previous and much more expensive paper. I print a lot of letters out on my Brother Color printer purchased at Staples too and quite frankly I think the copies printed on the Tru Red paper are as crisp and are sharper looking.