The flavor of this coffee is odd and artificial - the taste reminds me of an Extract flavoring mixed in the coffee. I combine this with the Carbou Light Blend or my French Vanilla Blend coffee to mask the extract flavor. I would not use without mixing with another blend because I feel the taste is too artificial and gives an alcohol extract flavoring. I will not buy again.
My hubby and I BOTH love this coffee! It is probably one of our favorites. It is very flavorful and not bitter at all. Which means very little sugar needs to be added. I love the smell of it brewing in the morning. Smells so good!