The smell of the coffee was deceiving. It smelled wonderful while it was being poured, but the taste was just regular coffee. Nothing special or "cinnamon sugar cookie" about it.
I had received the cinnamon sugar in a combo pack and this was the only one I liked! It is great for the holidays or any time. When it's brewing smells just like cookies baking! I loaded up because I' m sure it is seasonal. You will like it like I did.