I really like Hawaiian coffee. This has a very bold flavor. It will get you up and going in the morning. I would consider this a dark roast. I prefer a medium roast. This was just a little stronger than I prefer. Strong flavor and it will get you going in the morning.
My husband has been drinking this flavor so years ever since we visited HI. It is a more medium blend, so I get my own, since Ali enjoy more of a dark roast.