Customer reviews from Samsung US
Samsung - 48 Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Average customer rating
4.7
(335 Reviews)
Rating breakdown 335 reviews
5 Stars
271
4 Stars
40
3 Stars
7
2 Stars
12
1 Star
5
92%of customers recommend this product.
(
133 out of
144)
Customer Reviews for Samsung - 48 Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Customer Rating
2
Display and resolution
on January 6, 2026
Posted by: Jim N
from Fort Worth, TX
I purchased a 77” tv model FAFXZA 4K OLED. I am not getting the same resolution at home as compared to what I saw in the store.Tried adjusting the brightness and contrast but didn’t observe much change. I do have Dish network box hooked up to the tv. I looked for ways to download Dish network app so that I could compare output from the Dish box with streaming but the option doesn’t exist to download the app.
No, I would not recommend this to a friend.
Features
3
Performance
2
Design
2
Value
2
Response from Samsung USBy Samsung Specialist, January 6, 2026
Jim N,
Thank you for sharing your thoughts on your Samsung S90F TV’s image quality. Your TV is designed to upscale content to the best possible quality based on the resolution of the source. In general, the closer your content is to native 4K, the sharper and more detailed it will appear on screen.
Here are some tips to help improve picture clarity and overall upscaling performance:
1. Use HDMI cables for the best high-definition signal.
2. If you’re using an analog cable or satellite box, consider upgrading to a digital box for better signal quality.
3. Change the output resolution of connected devices (like a cable box, streaming device, or IPTV box) to UHD or HD, if supported.
4. Go to Settings > All Settings > Picture > Expert Settings to fine-tune options like Sharpness, Brightness, Contrast, and Color.
5. Select a Picture Mode that fits your environment: Settings > All Settings > Picture > Picture Mode – try Dynamic, Movie, or Filmmaker Mode.
6. Explore Picture Clarity Settings under Expert Settings for added detail enhancement. Use Auto or Custom to adjust Judder Reduction, LED Clear Motion, and Noise Reduction.
7. Enable AI Mode, which automatically analyzes the content and your environment to deliver optimized picture and sound. Go to: Settings > All Settings > Advanced Features > AI Mode Settings
8. Ensure your TV is running the latest firmware to benefit from performance improvements and the latest enhancements: Settings > Support > Software Update > Update Now
If you’d like personalized help fine-tuning these settings, please reach out to Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat is also available via the ‘Support’ link on our website.
~ Samsung Specialist
Thank you for sharing your thoughts on your Samsung S90F TV’s image quality. Your TV is designed to upscale content to the best possible quality based on the resolution of the source. In general, the closer your content is to native 4K, the sharper and more detailed it will appear on screen.
Here are some tips to help improve picture clarity and overall upscaling performance:
1. Use HDMI cables for the best high-definition signal.
2. If you’re using an analog cable or satellite box, consider upgrading to a digital box for better signal quality.
3. Change the output resolution of connected devices (like a cable box, streaming device, or IPTV box) to UHD or HD, if supported.
4. Go to Settings > All Settings > Picture > Expert Settings to fine-tune options like Sharpness, Brightness, Contrast, and Color.
5. Select a Picture Mode that fits your environment: Settings > All Settings > Picture > Picture Mode – try Dynamic, Movie, or Filmmaker Mode.
6. Explore Picture Clarity Settings under Expert Settings for added detail enhancement. Use Auto or Custom to adjust Judder Reduction, LED Clear Motion, and Noise Reduction.
7. Enable AI Mode, which automatically analyzes the content and your environment to deliver optimized picture and sound. Go to: Settings > All Settings > Advanced Features > AI Mode Settings
8. Ensure your TV is running the latest firmware to benefit from performance improvements and the latest enhancements: Settings > Support > Software Update > Update Now
If you’d like personalized help fine-tuning these settings, please reach out to Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat is also available via the ‘Support’ link on our website.
~ Samsung Specialist
Written by a customer while visiting Samsung US
Customer Rating
5
Vibrant colors
on January 20, 2026
Posted by: Alpet
from Cranston RI
Excellent color, even in bright room. Many features, I'm still getting used to the settings. My streaming is instant, using wi-fi
My soundboard sounds phenomenal compared to using it with my older year 2013 Samsung TV. No need to buy a new soundbar!
My soundboard sounds phenomenal compared to using it with my older year 2013 Samsung TV. No need to buy a new soundbar!
I would recommend this to a friend!
Features
5
Performance
5
Design
5
Value
5
Written by a customer while visiting Samsung US
Customer Rating
1
REQUIRED to create Samsung account
on November 17, 2025
Posted by: Adam D
from Rochester NY
Samsung has NOTHING to do with Netflix, and yet I'm REQUIRED to create a Samsung account and log in with it in order to use it. I get offering it as an OPTION (to help set up a future tv maybe?), but to REQUIRE it when I've already got several other things to log into is unnecessary and infuriating. Clearly it's just for SAMSUNG's benefit (tracking etc) and not my own, but at my expense (new account, verifying emails, entering codes etc). The cost for this expense is a bad review, stop doing this crap.
No, I would not recommend this to a friend.
Design
1
Response from Samsung USBy Samsung Specialist, November 17, 2025
Hi there Adam D,
Thank you for your review and for sharing your concerns. A Samsung Account is required to access Smart Hub, which powers the core smart features of your TV - including app access (like Netflix and YouTube), service updates, and content personalization.
Without signing in and accepting the Terms and Conditions, your TV will function in a basic mode - supporting external devices (such as HDMI and over-the-air antenna), but streaming apps and Smart Hub services will be unavailable.
We understand this requirement may not be ideal for all users, but it’s necessary for full access to Samsung’s smart features and connected services.
If you need assistance creating or logging into a Samsung Account, we’re here to help. Please contact Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat and additional support resources are also available through the Support link on our website.
~ Samsung Specialist
Thank you for your review and for sharing your concerns. A Samsung Account is required to access Smart Hub, which powers the core smart features of your TV - including app access (like Netflix and YouTube), service updates, and content personalization.
Without signing in and accepting the Terms and Conditions, your TV will function in a basic mode - supporting external devices (such as HDMI and over-the-air antenna), but streaming apps and Smart Hub services will be unavailable.
We understand this requirement may not be ideal for all users, but it’s necessary for full access to Samsung’s smart features and connected services.
If you need assistance creating or logging into a Samsung Account, we’re here to help. Please contact Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat and additional support resources are also available through the Support link on our website.
~ Samsung Specialist
Written by a customer while visiting Samsung US
Customer Rating
2
This TV has a great picture.
on November 5, 2025
Posted by: azjimxxxx
[This review was collected as part of a promotion.] However, the Samsung ad program in the background keeps popping up at inopportune times. Very distracting and seemingly impossible to get rid of. I would NOT buy another Samsung, after being a longtime/loyal customer!
Value
2
Response from Samsung USBy Samsung Specialist, November 6, 2025
azjimxxxx,
Thanks for sharing your review of Samsung’s S90F TV. We appreciate your feedback and will be sure to pass it along to the appropriate teams.
Should you need assistance or have questions, please contact Samsung Customer Support at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also visit the Samsung website and click on ‘Support’ for:
• Live Chat
• Manuals, Software, & Warranty Info
~ Samsung Specialist
Thanks for sharing your review of Samsung’s S90F TV. We appreciate your feedback and will be sure to pass it along to the appropriate teams.
Should you need assistance or have questions, please contact Samsung Customer Support at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also visit the Samsung website and click on ‘Support’ for:
• Live Chat
• Manuals, Software, & Warranty Info
~ Samsung Specialist
Written by a customer while visiting Samsung US
Customer Rating
3
Exceptional Picture w/HORRIBLE TV Stand and Remot
on January 9, 2026
Posted by: JDR7
from Little Rock, AR
I reviewed third-party TV ratings, which are a great starting point; however, I feel your eyes should be the determining factor when purchasing a new TV, so I visited my local BestBuy and compared Sonys, Samsungs, and TCLs. In my opinion, the Sony Bravia 8 II has one of the best pictures on the market, but curiously, the screen sizes are only available in 55" and 65", and it comes at a steep price (I was able to purchase a 77" S90F for less than the price of a 65" Bravia 8 II).
The Samsung S90F has an AMAZING picture that is brighter than the Bravia 8 II, which is an important factor if you want an OLED in a bright room. The upscaling is superior, and this was a factor I did not consider when I purchased my new TV (some TVs do not handle lower quality images well, and the picture quality can suffer greatly). In-store, I didn't notice a big difference in picture quality between the S95F, S90F, S85F; however, the S90 Series is considerably brighter than the S80 Series. Gaming is great on the TV and there is little to no lag when switching between devices. With limited interaction, the Google interface feels speedy; however, we use an Apple TV. Lastly, I was able to purchase a 77" S90F for less than the price of a 65" Bravia 8 II (around Black Friday).
The TV stand is ABYSMAL!!! To install the stand, I had to lay the TV screen on a soft surface, hoping I would not break or scratch the screen (shout out to Sony, which allows stand installation while the TV is still in the packaging). The TV stand is made of cheap plastic, attaching to the TV via plastic posts, and is ultimately held in place by the weight of the TV (NO SCREWS). Additionally, the plastic TV stand did not easily secure to the TV, requiring some finagling, in hopes of properly securing it. I still worry that my new TV will come crashing down in the middle of the night. Ultimately, this is not the quality or ingenuity I would expect from a premium Samsung product.
A few other things to consider about the TV stand: it is centered in the middle of the TV, and it does not have a height adjustment (Sony), so depending on your setup, this could interfere with your soundbar placement (I personally prefer TV stands on each end of the TV to accommodate soundbars).
Lastly, I find the remote small, cheap, and lacking functionality; however, it does have a solar panel on the back to keep the battery charged. Possibly due to my age, I greatly appreciate larger remotes that are backlit with several button functions (Example: TCL QM7K remote), and I would expect an intuitive and functional remote on a premium Samsung TV.
A few other things to consider about the TV stand: it is centered in the middle of the TV, and it does not have a height adjustment (Sony), so depending on your setup, this could interfere with your soundbar placement (I personally prefer TV stands on each end of the TV to accommodate soundbars).
Lastly, I find the remote small, cheap, and lacking functionality; however, it does have a solar panel on the back to keep the battery charged. Possibly due to my age, I greatly appreciate larger remotes that are backlit with several button functions (Example: TCL QM7K remote), and I would expect an intuitive and functional remote on a premium Samsung TV.
Pros:
- Amazing picture (Great for movies, sports, & gaming)
- Very bright for an OLED
- Superior upscaling
- Pretty good value for a large (77”) premium TV
- Amazing picture (Great for movies, sports, & gaming)
- Very bright for an OLED
- Superior upscaling
- Pretty good value for a large (77”) premium TV
Negatives:
- ATROCIOUS TV Stand
- Small Remote with Minimal Functionality
- Remote is not backlit
- ATROCIOUS TV Stand
- Small Remote with Minimal Functionality
- Remote is not backlit
Overall, I am extremely pleased with the picture quality of the S90F and feel it offered a good value at this price point. Additionally, my issues may not translate to most uses, especially if you are mounting the TV and plan on using a different remote. I give this TV a 5.0 for picture quality and responsiveness; 0.0 for the TV stand construction and installation; and 1.0 for remote quality and ingenuity. Hopefully, in the future, Samsung will pay closer attention to the smaller details that would give their products a premium look and feel, specifically, the TV stand quality and installation.
No, I would not recommend this to a friend.
Features
4
Performance
5
Design
1
Value
4
Response from Samsung USBy Samsung Specialist, January 9, 2026
JDR7,
Thank you for sharing your thoughts on the design on Samsung's S90F OLED - we'll be sure to pass this along to our internal teams.
While the Solar Cell Remote may appear minimal, many buttons offer multiple or long-press functions to help simplify the design without sacrificing functionality. For example:
• Settings/Number/Color: Allows you to easily access your TV's Quick Settings and input channel numbers.
• Volume rocker: Push up/down to adjust volume. Press and release quickly to mute.
• Long-press Volume button: Hold for more than 1 second to open Accessibility Shortcuts.
• RETURN button: Press to go back to the previous menu or screen. While watching TV, it takes you back to the previous channel.
These functions allow for a more streamlined experience without adding extra buttons.
Learn TV Remote is a feature designed to help users become familiar with the layout and function of each button on the Samsung remote. When enabled, pressing any button (except the Power button, which will still turn off the TV) will prompt the TV to announce the button’s name and its purpose – without affecting TV operation.
This teaching mode is especially useful for users who are visually impaired or new to Samsung remotes. To enable this feature, go to: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, simply press the Return key twice.
If you’d like more assistance with this feature, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website.
~ Samsung Specialist
Thank you for sharing your thoughts on the design on Samsung's S90F OLED - we'll be sure to pass this along to our internal teams.
While the Solar Cell Remote may appear minimal, many buttons offer multiple or long-press functions to help simplify the design without sacrificing functionality. For example:
• Settings/Number/Color: Allows you to easily access your TV's Quick Settings and input channel numbers.
• Volume rocker: Push up/down to adjust volume. Press and release quickly to mute.
• Long-press Volume button: Hold for more than 1 second to open Accessibility Shortcuts.
• RETURN button: Press to go back to the previous menu or screen. While watching TV, it takes you back to the previous channel.
These functions allow for a more streamlined experience without adding extra buttons.
Learn TV Remote is a feature designed to help users become familiar with the layout and function of each button on the Samsung remote. When enabled, pressing any button (except the Power button, which will still turn off the TV) will prompt the TV to announce the button’s name and its purpose – without affecting TV operation.
This teaching mode is especially useful for users who are visually impaired or new to Samsung remotes. To enable this feature, go to: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, simply press the Return key twice.
If you’d like more assistance with this feature, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website.
~ Samsung Specialist
Written by a customer while visiting Samsung US
Customer Rating
2
Great screen, for three days.
on September 5, 2025
Posted by: A2Allen
[This review was collected as part of a promotion.] I'd be glad to update this review as this situation unfolds. Right out of the box, I loved the software, streaming, and the brightness of the screen. It is clearly a much higher quality TV than the Crystal UHDs I've had in the past. The price reflects that difference too, and it's the most expensive TV I've bought. I'm also a big fan of Samsung products, as all of our mobile devices, TVs, and monitors are Samsung products.
However, only 3 days after installing the TV, the left side started flickering in a four-inch vertical strip. I've contacted warranty services and am hoping to get this resolved quickly. We had to wait a week to get an in-home appointment scheduled, as taking it down and out of the house is more than I'd like to do. It is a large TV!
We're hoping for the best, communication has been good, and I've been able to submit the needed information easily.
Value
2
Response from Samsung USBy Samsung Specialist, September 5, 2025
A2Allen, Thank you for sharing your experience, and we truly appreciate your patience as you await your service appointment. If you need any additional help after the service is completed, Samsung Support is here for you. You can always reach us at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also chat with a LiveChat agent by clicking the ‘Support’ link on our website for: • Live Chat
• Manuals, Software, & Warranty Info
• Creating a Service ticket
~ Samsung Specialist
• Manuals, Software, & Warranty Info
• Creating a Service ticket
~ Samsung Specialist
Written by a customer while visiting Samsung US
Customer Rating
5
Absolutely loving the new Samsung S90F OLED
on April 28, 2025
Posted by: 123Bobby
[This review was collected as part of a promotion.] Absolutely loving the new Samsung S90F OLED! The picture is insanely good — super deep blacks, vibrant colors, and great brightness even in daylight. Movies and games look amazing, and it handles fast action really smoothly.
The design is sleek and premium, and the smart TV features are easy to use and super fast. Also awesome for gaming with low lag and all the latest tech.
If you’re thinking about upgrading your TV this year, this one’s a total winner. Highly recommend
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Samsung TV
on April 28, 2025
Posted by: VickyS144
[This review was collected as part of a promotion.] This is the best TV I've ever owned. I've had other Samsung TVs but this is hands down the best. Beautiful picture, color is amazing nice clear picture quality. The sound is the best I've had on a big screen. Bought a sound bar and surround sound with the TV but don't even need it. Thank you Samsung for putting together such an exquisite tv. My family plan to enjoy it for years to come
Value
5
Written by a customer while visiting Samsung US