Customer reviews from Samsung US
Samsung - 48 Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Average customer rating
4.7
(335 Reviews)
Rating breakdown 335 reviews
5 Stars
271
4 Stars
40
3 Stars
7
2 Stars
12
1 Star
5
92%of customers recommend this product.
(
133 out of
144)
Customer Reviews for Samsung - 48 Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Customer Rating
1
Display issues
on January 5, 2026
Posted by: Joao
The faces on real people look weird. I've tried everything I found on settings but the faces still the same. At this point I don't know what to do.
Response from Samsung USBy Samsung Specialist, January 5, 2026
Joao,
We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience.
First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now
Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
1. Standard – Default mode for general viewing
2. Dynamic – Brighter and clearer in well-lit rooms
3. Eco – Optimized for energy saving
4. Movie – Best for watching in dark environments
5. Filmmaker Mode – Preserves content exactly as intended by creators
You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode
If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.
~ Samsung Specialist
We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience.
First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now
Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
1. Standard – Default mode for general viewing
2. Dynamic – Brighter and clearer in well-lit rooms
3. Eco – Optimized for energy saving
4. Movie – Best for watching in dark environments
5. Filmmaker Mode – Preserves content exactly as intended by creators
You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode
If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.
~ Samsung Specialist
Written by a customer while visiting Samsung US
Customer Rating
5
Love this tv!
on January 5, 2026
Posted by: Maxie
Love this tv! I bought it for my husband for Christmas and he was so pleased! He said he feels like he got a new pair of eyeglasses! It was easy to set up and connect to our cable and Internet.
Written by a customer while visiting Samsung US
Customer Rating
4
Like the TV
on January 5, 2026
Posted by: tvsung
I like the Tv. After a month the mother board had to be replaced. I had no problems with Samsung.
Features
5
Performance
4
Design
5
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Burst of color
on February 5, 2026
Posted by: Jtsdori
from Cedar Lake In
[This review was collected as part of a promotion.] We have a lot of windows In our front room and the TV is very easy to see and view we have purchased Samsung televisions most of our adult life a few years ago we switched to a different brand one time and it was just not the same. We just purchased a new 77 inch
Samsung television because the colors are so vivid and bright. Samsung is by far the best TV I’ve ever owned. I will never switch again.
Samsung television because the colors are so vivid and bright. Samsung is by far the best TV I’ve ever owned. I will never switch again.
I would recommend this to a friend!
Features
5
Performance
5
Design
5
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Game Changer
on February 5, 2026
Posted by: DonG
from Louisiana
[This review was collected as part of a promotion.] After thorough research, I purchased the 77” Samsung S90F! The QD OLED panel delivers colors that actually feel alive, HDR impact, gaming, etc. It is bright enough for my living room during the day while delivering a cinema feel at night.
I would recommend this to a friend!
Features
5
Performance
5
Design
5
Value
5
Written by a customer while visiting Samsung US
Customer Rating
2
Bummer
on February 5, 2026
Posted by: Linda
[This review was collected as part of a promotion.] Here’s my review. I’m watching a program and all of a sudden over and over the TV goes into resting mode on its own. It shouldn’t do that every few minutes.
Response from Samsung USBy Samsung Specialist, February 6, 2026
Linda,
We're sorry to hear of this misunderstanding. Please keep in mind that if your OLED TV displays a still image or receives no input for 2 minutes, the Screen Saver will activate automatically. This feature is built in and cannot be disabled, as it plays a key role in protecting your screen from long-term image retention or burn-in.
We understand this may be unexpected, but it is designed to preserve your screen’s performance and longevity.
If you have questions or need help adjusting your TV settings, Samsung Support is here to assist at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also visit the Samsung website and click on ‘Support’ for:
• Live Chat
• Manuals, Software, & Warranty Info
~ Samsung Specialist
We're sorry to hear of this misunderstanding. Please keep in mind that if your OLED TV displays a still image or receives no input for 2 minutes, the Screen Saver will activate automatically. This feature is built in and cannot be disabled, as it plays a key role in protecting your screen from long-term image retention or burn-in.
We understand this may be unexpected, but it is designed to preserve your screen’s performance and longevity.
If you have questions or need help adjusting your TV settings, Samsung Support is here to assist at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also visit the Samsung website and click on ‘Support’ for:
• Live Chat
• Manuals, Software, & Warranty Info
~ Samsung Specialist
Written by a customer while visiting Samsung US
Customer Rating
5
Brilliant color
on February 15, 2026
Posted by: Sprout
[This review was collected as part of a promotion.] It's a great television enjoy it at my house. The plan was to buy an Xbox after my wife picked her new TV. I went with her told her that I wanted the s90f she liked it as well. Brought it home and found out Game Pass is available app as are many others. I didn't even have to buy an Xbox best deal of the century. I actually think Game Pass run so smooth even better than on my computer.
Written by a customer while visiting Samsung US
Customer Rating
5
This QD-OLED Is King!
on February 24, 2026
Posted by: The Rafcave
[This review was collected as part of a promotion.] Absolutely amazing picture quality! Thw colors are rich, the black levels are so deep! The interface Is nice and the remote works well. Set up was so easy. And Gaming Is Incredible! I have found my new favorite TV!
I would recommend this to a friend!
Features
5
Performance
5
Design
4
Value
5
Written by a customer while visiting Samsung US