Customer reviews from Samsung US
Samsung - 48 Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Average customer rating
4.7
(335 Reviews)
Rating breakdown 335 reviews
5 Stars
271
4 Stars
40
3 Stars
7
2 Stars
12
1 Star
5
92%of customers recommend this product.
(
133 out of
144)
Customer Reviews for Samsung - 48 Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Customer Rating
5
Extremely satisfied
on September 10, 2025
Posted by: Maemee
[This review was collected as part of a promotion.] I went out of my way to get this product and this model because I have a friend that has the same thing and it connects to all my devices and I'm very happy thank you
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Best tv i owned
on September 15, 2025
Posted by: AverageDave
[This review was collected as part of a promotion.] This tv is so nice vibrant and perfect. For being disabled it easy to use, calibration is done for you with ai. The sound is great. And its 140hz. So I use it as a second gaming monitor for my pc. I love the quality. I always bought samsung tvs and this by far is over the top. 2 in 1 flawless tv and pc monitor. Ai smart hub no glare 0 response lag. Just buy it. I want a samsung sound bar so bad!!
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Picture and quality first class
on October 11, 2025
Posted by: etp77
from 130 MARYLEE LN
High value item! I wish I had bought this for my 77" instead of another brand. This TV has it all.
I would recommend this to a friend!
Features
5
Performance
5
Design
5
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
I love my new home theater
on November 12, 2025
Posted by: GenXelder
from Spain
This has been an amazing experience in the picture quality and definition, It so much brighter than my previous TV that I had to reduce it at night, you definitely don’t have trouble with color or brightness during the day. I love the sound clarity with the integrated speakers , i didn’t wanted to buy an extra speaker set and ruin the aesthetics, the TV is to thin it almost disappears when you look at it from the side, is thinner than a phone
I would recommend this to a friend!
Features
5
Performance
5
Design
5
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Incredible TV
on November 20, 2025
Posted by: Heyitsme
[This review was collected as part of a promotion.] This is my first true OLED, having upgraded from a QLED after my 8yo broke it playing Gorilla Tag with his friend's VR...
It is stunning and bright. I had considered going with the S95F, but it is even brighter and I honestly couldn't imagine needing something that bright unless I was watching TV on the beach or something.
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Absolutely cinema
on December 13, 2025
Posted by: Notoriouspunk
[This review was collected as part of a promotion.] I recently purchased the Samsung S90F OLED TV, and I am absolutely thrilled with it! This TV has exceeded all my expectations and transformed my home entertainment experience.
The picture quality is breathtaking. The OLED panel delivers perfect blacks, incredibly vibrant colors, and impressive brightness that makes HDR content truly pop. Watching movies like Spider-Man: Into the Spider-Verse or dramatic scenes in shows feels immersive and lifelike, with every detail sharp and nuanced. The NQ4 AI Gen3 Processor does an outstanding job with 4K AI Upscaling, turning even older content into near-4K clarity.
As a gamer, I'm impressed by the gaming features—144Hz refresh rate, low input lag, VRR, and four HDMI 2.1 ports make it perfect for my PS5 and PC setup. Motion is smooth with no blur, and the Gaming Hub is convenient for quick access to cloud gaming.
The design is sleek and modern, with ultra-thin bezels that look elegant in my living room. Tizen OS with Samsung Vision AI is intuitive, fast, and packed with useful features like personalized recommendations.
Overall, the S90F offers premium performance at a great value. It's one of the best TVs I've owned, and I highly recommend it to anyone looking for stunning visuals, top-tier gaming, and smart functionality. Thank you, Samsung, for another fantastic product—keep innovating!
The picture quality is breathtaking. The OLED panel delivers perfect blacks, incredibly vibrant colors, and impressive brightness that makes HDR content truly pop. Watching movies like Spider-Man: Into the Spider-Verse or dramatic scenes in shows feels immersive and lifelike, with every detail sharp and nuanced. The NQ4 AI Gen3 Processor does an outstanding job with 4K AI Upscaling, turning even older content into near-4K clarity.
As a gamer, I'm impressed by the gaming features—144Hz refresh rate, low input lag, VRR, and four HDMI 2.1 ports make it perfect for my PS5 and PC setup. Motion is smooth with no blur, and the Gaming Hub is convenient for quick access to cloud gaming.
The design is sleek and modern, with ultra-thin bezels that look elegant in my living room. Tizen OS with Samsung Vision AI is intuitive, fast, and packed with useful features like personalized recommendations.
Overall, the S90F offers premium performance at a great value. It's one of the best TVs I've owned, and I highly recommend it to anyone looking for stunning visuals, top-tier gaming, and smart functionality. Thank you, Samsung, for another fantastic product—keep innovating!
Value
5
Written by a customer while visiting Samsung US
Customer Rating
1
Disappointed
on January 5, 2026
Posted by: Ken403
from Northampton, PA
After less than two weeks my remote no longer controls my tv. The tv is frozen on a Samsung plus channel. I can’t turn the tv on or off. Can’t control any channels or change any inputs. I have three other Samsung tv’s and am very disappointed with this set.
No, I would not recommend this to a friend.
Features
1
Performance
1
Design
1
Value
1
Response from Samsung USBy Samsung Specialist, January 5, 2026
Ken403,
We appreciate your feedback regarding remote performance. If your TV is responding slowly or inconsistently to the remote, try the following steps:
1. Re-pair the remote – Stand within 1 foot of your TV and press Return and Play/Pause simultaneously for at least 5 seconds. A message should appear confirming it's connected.
2. Check the battery level – Go to: Home > left directional key > Settings > All Settings > General & Privacy > Remote Control
3. Ensure proper charging – SolarCell Remotes can charge using:
o Room light or direct sunlight (solar panel should face light source)
o USB-C cable (preferably Samsung-branded)
4. Update your TV’s firmware – Go to: Settings > Support > Software Update > Update Now
5. Run Device Care to clear memory and close background apps that may slow performance: Settings > Support > Device Care > Start Device Care
If these steps don’t resolve the issue, please contact Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat is also available through the ‘Support’ link on our website.
~ Samsung Specialist
We appreciate your feedback regarding remote performance. If your TV is responding slowly or inconsistently to the remote, try the following steps:
1. Re-pair the remote – Stand within 1 foot of your TV and press Return and Play/Pause simultaneously for at least 5 seconds. A message should appear confirming it's connected.
2. Check the battery level – Go to: Home > left directional key > Settings > All Settings > General & Privacy > Remote Control
3. Ensure proper charging – SolarCell Remotes can charge using:
o Room light or direct sunlight (solar panel should face light source)
o USB-C cable (preferably Samsung-branded)
4. Update your TV’s firmware – Go to: Settings > Support > Software Update > Update Now
5. Run Device Care to clear memory and close background apps that may slow performance: Settings > Support > Device Care > Start Device Care
If these steps don’t resolve the issue, please contact Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat is also available through the ‘Support’ link on our website.
~ Samsung Specialist
Written by a customer while visiting Samsung US
Customer Rating
3
Great image quality. OK software
on January 5, 2026
Posted by: Paul
Great image quality. Console gaming is great on it. Streaming is as good as the quality of the streaming service.
Samsung's software is a mess and the minimalist tv control is too limiting. It takes way too much effort to change between inputs - with my replaced tv it was just a single button on the remote. TV sometimes refuses to turn off. Sports are difficult to watch due to the motion blurring. Much worse than my replaced tv. I've played around with settings but can't find a fix for it.
I would recommend this to a friend!
Performance
5
Response from Samsung USBy Samsung Specialist, January 6, 2026
Paul,
Thanks for your review. While the Solar Cell Remote may appear minimal, many buttons offer multiple or long-press functions to help simplify the design without sacrificing functionality. For example:
• Settings/Number/Color: Allows you to easily access your TV's Quick Settings and input channel numbers.
• Volume rocker: Push up/down to adjust volume. Press and release quickly to mute.
• Long-press Volume button: Hold for more than 1 second to open Accessibility Shortcuts.
• RETURN button: Press to go back to the previous menu or screen. While watching TV, it takes you back to the previous channel.
These functions allow for a more streamlined experience without adding extra buttons.
Learn TV Remote is a feature designed to help users become familiar with the layout and function of each button on the Samsung remote. When enabled, pressing any button (except the Power button, which will still turn off the TV) will prompt the TV to announce the button’s name and its purpose – without affecting TV operation.
This teaching mode is especially useful for users who are new to Samsung remotes. To enable this feature, go to: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, simply press the Return key twice.
If the picture appears blurry or unnatural during high-speed scenes, there are several settings you can adjust to improve motion clarity.
Picture Clarity Settings: While originally intended for motion handling, these can also impact overall clarity
• Off: Disables motion enhancements
• Auto: Automatically adjusts based on content
• Custom: Lets you fine-tune:
o Judder Reduction – Helps smooth out uneven motion
o LED Clear Motion – Boosts sharpness in fast-moving content
o Noise Reduction – Reduces distortion and enhances detail in lower-resolution sources
Core Picture Settings
• Brightness – Controls overall screen brightness
• Contrast – Enhances the difference between bright and dark areas
• Sharpness – Adjusts edge definition; closer to 20 increases detail
• Color – Enhances depth and intensity of colors
You may also want to enable AI Mode, which automatically adapts picture settings based on your content, room lighting, and usage patterns. Go to: Settings > All Settings > Advanced Features > AI Mode Settings
And don’t forget to check for the latest firmware, which may improve performance: Settings > Support > Software Update > Update Now
Lastly, please check to see if Daily Board is enabled. Daily Board uses motion or voice to show useful info like weather and connected device status when the TV is off. To disable Daily Board, press the 123/Quick Settings button on your remote, go to Settings > All Settings > Advanced Features > Daily Board, then switch off any enabled options.
If you’d like more assistance, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website.
~ Samsung Specialist
Thanks for your review. While the Solar Cell Remote may appear minimal, many buttons offer multiple or long-press functions to help simplify the design without sacrificing functionality. For example:
• Settings/Number/Color: Allows you to easily access your TV's Quick Settings and input channel numbers.
• Volume rocker: Push up/down to adjust volume. Press and release quickly to mute.
• Long-press Volume button: Hold for more than 1 second to open Accessibility Shortcuts.
• RETURN button: Press to go back to the previous menu or screen. While watching TV, it takes you back to the previous channel.
These functions allow for a more streamlined experience without adding extra buttons.
Learn TV Remote is a feature designed to help users become familiar with the layout and function of each button on the Samsung remote. When enabled, pressing any button (except the Power button, which will still turn off the TV) will prompt the TV to announce the button’s name and its purpose – without affecting TV operation.
This teaching mode is especially useful for users who are new to Samsung remotes. To enable this feature, go to: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, simply press the Return key twice.
If the picture appears blurry or unnatural during high-speed scenes, there are several settings you can adjust to improve motion clarity.
Picture Clarity Settings: While originally intended for motion handling, these can also impact overall clarity
• Off: Disables motion enhancements
• Auto: Automatically adjusts based on content
• Custom: Lets you fine-tune:
o Judder Reduction – Helps smooth out uneven motion
o LED Clear Motion – Boosts sharpness in fast-moving content
o Noise Reduction – Reduces distortion and enhances detail in lower-resolution sources
Core Picture Settings
• Brightness – Controls overall screen brightness
• Contrast – Enhances the difference between bright and dark areas
• Sharpness – Adjusts edge definition; closer to 20 increases detail
• Color – Enhances depth and intensity of colors
You may also want to enable AI Mode, which automatically adapts picture settings based on your content, room lighting, and usage patterns. Go to: Settings > All Settings > Advanced Features > AI Mode Settings
And don’t forget to check for the latest firmware, which may improve performance: Settings > Support > Software Update > Update Now
Lastly, please check to see if Daily Board is enabled. Daily Board uses motion or voice to show useful info like weather and connected device status when the TV is off. To disable Daily Board, press the 123/Quick Settings button on your remote, go to Settings > All Settings > Advanced Features > Daily Board, then switch off any enabled options.
If you’d like more assistance, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website.
~ Samsung Specialist
Written by a customer while visiting Samsung US