Customer reviews from Samsung US
Samsung - 48 Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Average customer rating
4.7
(335 Reviews)
Rating breakdown 335 reviews
5 Stars
271
4 Stars
40
3 Stars
7
2 Stars
12
1 Star
5
92%of customers recommend this product.
(
133 out of
144)
Customer Reviews for Samsung - 48 Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Customer Rating
5
Great picture
on July 20, 2025
Posted by: MikeL70
[This review was collected as part of a promotion.] Coming from my previous QLED 8K TV this S90F Oled is impressive. I haven't used it for gaming yet but for action movies it's wonderful
Value
5
Written by a customer while visiting Samsung US
Customer Rating
4
Great sportstv
on September 20, 2025
Posted by: ElDuquebestie
[This review was collected as part of a promotion.] Excellent picture. Very crisp and colorful. Gives exceptional quality and good sound
Value
4
Written by a customer while visiting Samsung US
Customer Rating
4
Stunning Visuals, But Not Without Flaws
on November 1, 2025
Posted by: Anthonjabbb
[This review was collected as part of a promotion.] mostly impressive experience. Picture quality is its strongest asset—colors are vivid, blacks are deep, and contrast is sharp, making movies and games look stunning. The sleek design and thin bezels give it a premium feel, and the Smart Hub interface is intuitive and responsive. Streaming apps load quickly, and voice control adds convenience. Gaming performance is excellent with low input lag and smooth motion handling.
However, it’s not perfect. The built-in speakers are underwhelming—dialogue lacks clarity and bass is weak, so a soundbar is almost necessary. Brightness in daylight is also a challenge; glare can be distracting and peak brightness doesn’t always hold up in sunny rooms. Occasionally, the system lags when switching apps or adjusting settings, which breaks the otherwise smooth experience.
Overall, it’s a solid TV with great visuals and smart features, but audio and daylight performance need improvement.
Value
4
Written by a customer while visiting Samsung US
Customer Rating
2
washed face/oversaturated red issue on s90f 77" tv
on February 26, 2026
Posted by: cpeltier20
from Minneapolis, MN
I bought this TV and it was delivered Monday 2/23. For 2 days it worked great and was beautiful. I calibrated to the Rtings settings for both HDR and SDR content. Wednesday night i was watching a movie on prime HDR10+ and i noticed the colors were really off with orange and red being obnoxiously loud, especially around the face and lips. I tried other apps and it was happening there too. I found a few threads and tried the full turn off and on by holding the power button, didnt work. I factory reset and that did the trick. Now i am paranoid when watching that it will keep reoccuring based on other people with the issue. For how much money i just spent on this TV this seems unacceptable. It is apparently a known firmware issue/bug and not a TV issue. Has samsung said if they are going to be releasing an update to fix this Bug? It looks like it has been around for close to a year now. I am on the newest firmware and this a brand new TV...
No, I would not recommend this to a friend.
Features
4
Performance
2
Design
5
Value
2
Response from Samsung USBy Samsung Specialist, February 26, 2026
cpeltier20,
We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience.
First, please ensure your TV is running the latest firmware, as the latest version (released this week) may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now
Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
1. Standard – Default mode for general viewing
2. Dynamic – Brighter and clearer in well-lit rooms
3. Eco – Optimized for energy saving
4. Movie – Best for watching in dark environments
5. Filmmaker Mode – Preserves content exactly as intended by creators
You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode
If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.
~ Samsung Specialist
We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience.
First, please ensure your TV is running the latest firmware, as the latest version (released this week) may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now
Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
1. Standard – Default mode for general viewing
2. Dynamic – Brighter and clearer in well-lit rooms
3. Eco – Optimized for energy saving
4. Movie – Best for watching in dark environments
5. Filmmaker Mode – Preserves content exactly as intended by creators
You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode
If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.
~ Samsung Specialist
Written by a customer while visiting Samsung US
Customer Rating
5
65” Samsung
on July 30, 2025
Posted by: Babbes
[This review was collected as part of a promotion.] We are so happy with our purchase. Tv quality is amazing, great picture. The squad came over and set up our system. He help make it a great experience.
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Gorgeous Tv
on August 22, 2025
Posted by: PegoFra
[This review was collected as part of a promotion.] Nice colors and great quality simple controls what can I say it's amazing
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Best picture tv for bigger sizes, vivid colors..
on August 23, 2025
Posted by: NorthernMaineSnowOwl
[This review was collected as part of a promotion.] Great choice for living room area, light and easy setup. Sound is better than the last television owned. Definitely recommend, picture of these newer television are amazing. Higher priced, but worth it after easy setup.
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Best OLED out therep
on September 5, 2025
Posted by: Suzook
[This review was collected as part of a promotion.] Outstanding picture best we've ever had. OLED and Samsung is the way to go!
Value
5
Written by a customer while visiting Samsung US