Customer reviews from Samsung US
Samsung - 77” Class S90F Series OLED 4K UHD Vision AI Smart Tizen TV (2025)
Average customer rating
4.9
(14 Reviews)
Rating breakdown 14 reviews
5 Stars
13
4 Stars
1
3 Stars
0
2 Stars
0
1 Star
0
100%of customers recommend this product.
(
9 out of
9)
Customer Reviews for Samsung - 77” Class S90F Series OLED 4K UHD Vision AI Smart Tizen TV (2025)
Customer Rating
5
The best mid range OLED on the market by FAR
on April 12, 2025
Posted by: Dubb
from Michigan
This TV. Is amazing …. A huge step up from the s90c …. The processor is huge step up I don’t think I have seen this big of an upgrade from a processor of a 2 year old tv from any tv I have owned …. I had all types of issues with motion and flickering with my s90c that is all gone now … the brightness is another huge step up and I recently owned the lg g4 for a short period and rivals that brightness …. I don’t like the matte screen or I would have gotten the s95f but this QD-OLED is amazing
I would recommend this to a friend!
Features
5
Performance
5
Design
5
Value
5
Response from Samsung USBy Samsung Specialist, April 14, 2025
Hi Dubb,
Thank you for your review! We’re thrilled to hear OLED HDR+ is elevating your viewing experience on the S90F OLED. With the power of the NQ4 AI Gen2 processor and self-illuminating pixels, every scene is enhanced with brighter highlights, deeper contrast, and remarkable detail. We appreciate you choosing Samsung.
For help with settings, features, or anything else, feel free to contact Samsung Support at 1-800-SAMSUNG - open daily from 8 AM to 12 AM EST. You can also visit our website and click the “Support” tab to:
• Start a LiveChat
• Download manuals or check warranty info
• Register your product to unlock support, promos, and more
~ Samsung Specialist
Thank you for your review! We’re thrilled to hear OLED HDR+ is elevating your viewing experience on the S90F OLED. With the power of the NQ4 AI Gen2 processor and self-illuminating pixels, every scene is enhanced with brighter highlights, deeper contrast, and remarkable detail. We appreciate you choosing Samsung.
For help with settings, features, or anything else, feel free to contact Samsung Support at 1-800-SAMSUNG - open daily from 8 AM to 12 AM EST. You can also visit our website and click the “Support” tab to:
• Start a LiveChat
• Download manuals or check warranty info
• Register your product to unlock support, promos, and more
~ Samsung Specialist
Written by a customer while visiting Samsung US
Customer Rating
4
Great product
on April 22, 2025
Posted by: Anonymous
[This review was collected as part of a promotion.] Amazing darks and fairly good brightness i love using it for my series x and pc to game on
Value
4
Written by a customer while visiting Samsung US
Customer Rating
5
OLED quality is unmatched!
on April 11, 2025
Posted by: rodneyg
from Maryville
[This review was collected as part of a promotion.] The picture quality is seriously mindblowing. Setup was incredibly easy since Samsung automatically transferred my profile and apps from my previous Samsung TV. The TV has tons of input options, and I've been surprised by how much I actually use the smart features and voice control. During setup the tv prompts you to connect your devices and sets them up for you.
Xbox cloud gaming and other gaming options are available via native apps. I just connected my controller directly to the TV and was playing games on Xbox cloud without needing any extra hardware.
Sound is nice and clear which is a welcome change, it also adjusts automatically to the acoustics of the room. If you're on the fence about upgrading to OLED, its definitely it something I wish I had done sooner!
I would recommend this to a friend!
Written by a customer while visiting The Insiders
Customer Rating
5
The color is wild!
on April 14, 2025
Posted by: Lailattt
from Glendora
[This review was collected as part of a promotion.] This Samsung TV is a total game-changer! The picture quality is wild - sharp, detailed, and insane colors thanks to OLED HDR+ and that fancy processor.
Even old content looks brand new with Auto HDR Remastering. The sound is immersive too, with Dolby Atmos and Object Tracking Sound making everything feel real.
Plus, the interface is super easy to use and it suggests shows I actually like. I'm obsessed!
I would recommend this to a friend!
Response from The InsidersBy Samsung Specialist, April 15, 2025
Hi Lailattt,
Thanks for your review! We’re so glad Object Tracking Sound Lite and Dolby Atmos are enhancing your experience on the S90F OLED. With sound that moves with the action and fills the room, you’ll feel like you’re right in the middle of every moment. Thanks for choosing Samsung!
If you ever need assistance, whether it’s optimizing settings or exploring new features, feel free to reach out to Samsung Support at 1-800-SAMSUNG, available from 8 AM to 12 AM EST, 7 days a week. You can also visit us online at the Samsung website, where you can access:
• LiveChat with an agent
• Manuals, software, and warranty info
• Easy product registration for quick access to support, promos, and offers
~ Samsung Specialist
Thanks for your review! We’re so glad Object Tracking Sound Lite and Dolby Atmos are enhancing your experience on the S90F OLED. With sound that moves with the action and fills the room, you’ll feel like you’re right in the middle of every moment. Thanks for choosing Samsung!
If you ever need assistance, whether it’s optimizing settings or exploring new features, feel free to reach out to Samsung Support at 1-800-SAMSUNG, available from 8 AM to 12 AM EST, 7 days a week. You can also visit us online at the Samsung website, where you can access:
• LiveChat with an agent
• Manuals, software, and warranty info
• Easy product registration for quick access to support, promos, and offers
~ Samsung Specialist
Written by a customer while visiting The Insiders
Customer Rating
5
The Pinnacle of Home Entertainment
on April 16, 2025
Posted by: chewable9875
from Olathe
[This review was collected as part of a promotion.] Wow.
That's all I have to say about this TV. This is an upgrade to the already award winning S90D Samsung released last year, and they knocked it out of the park yet again. AI is implemented perfectly into the TV, and I am excited to see how far Samsung will take it in the future. The colors are perfect, bright, and crisp. You can play media that is SDR and the AI/Auto HDR Remastering will kick in and you wouldn't be able to tell a difference. The blacks are deep and dark, which allows the S90F to blend into the background when watching at night, giving you a true movie theater experience. TVs aren't known for having the best sound, but with the help of Dolby Atmos, this TV had a great soundstage with deep bass that I was very impressed by. Another thing I really liked was that there is basically no input delay when using the remote. The S90F is very fast and ready for you to enjoy at any given time. I hooked it up to my PC and enabled the Motion Xcelerator 144Hz mode, which made it perfect for playing story games. This thing is beautiful. I've had a lot of TVs and this is by far and away the best one I've ever owned.
I would recommend this to a friend!
Written by a customer while visiting The Insiders
Customer Rating
5
Very Impressed
on April 16, 2025
Posted by: 1cj011
from Fair Lawn
[This review was collected as part of a promotion.] Hi - This is my first Samsung TV ever. Here is how it went:
1) Unpacking this TV was easy because the instructions were clear.
2) The remote is amazing. Small and easy to use.
3) Setup of the TV does take some time because you need to do it via Samsung's SmartThing apps which wasn't very smooth unfortunately.
4) When setup was completed, I immediately noticed how responsive, quick the operating system is. Very impressed by it. My other OLED TV's, different brand, not even close.
5) The colors are amazing, sounds is pretty good and last, no reflections at all. So Cool. Love it.
6) Tried PS4 and it works so well with this TV. Want to play all the games again.
1) Unpacking this TV was easy because the instructions were clear.
2) The remote is amazing. Small and easy to use.
3) Setup of the TV does take some time because you need to do it via Samsung's SmartThing apps which wasn't very smooth unfortunately.
4) When setup was completed, I immediately noticed how responsive, quick the operating system is. Very impressed by it. My other OLED TV's, different brand, not even close.
5) The colors are amazing, sounds is pretty good and last, no reflections at all. So Cool. Love it.
6) Tried PS4 and it works so well with this TV. Want to play all the games again.
I highly recommend this TV.
I would recommend this to a friend!
Written by a customer while visiting The Insiders
Customer Rating
5
Everything that it does is unbelievable.!
on April 17, 2025
Posted by: Foreal322
[This review was collected as part of a promotion.] This TV is seamless, for watching streaming apps, for gaming, the way it connects every thing I own is just incredible, wouldn't have something different when I have a masterpiece in my possession.
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Wow! I am Impressed with this TV
on April 17, 2025
Posted by: doug2014
from LONE TREE
[This review was collected as part of a promotion.] This TV is awesome. The first thing that caught my attention when unboxing, is that (mostly) it is literally a pane of glass thick.
Setup was straight-forward, pretty easy.
The picture. I was expecting a great picture, but this exceeded my expectations. The AI image corrections really do make a difference, both in smoothing motion and in adapting to changes in lighting. While I am on the display, my home has a lot of windows and sun, therefore glare is always a problem. This TV does not have the special anti-glare treatment that some models do, but even in the afternoon sun, I can watch TV without closing the blinds thanks to the incredible brightness. Blacks are black, colors are vivid.
Sound, OMG. Again amazing. No extra sound equipment, just the TV speakers, but it is pure, clear and spatial. I was watching a show with an outdoor scene and found myself checking the room for a bird on the loose - but it was the TV! My only negative is that the dynamic sound correction for ambient sounds sometimes overcorrects (too loud all of a sudden) which is annoying.
I could not be happier with this TV. It is the pinnacle of TV Technology that I have experienced to date.
Setup was straight-forward, pretty easy.
The picture. I was expecting a great picture, but this exceeded my expectations. The AI image corrections really do make a difference, both in smoothing motion and in adapting to changes in lighting. While I am on the display, my home has a lot of windows and sun, therefore glare is always a problem. This TV does not have the special anti-glare treatment that some models do, but even in the afternoon sun, I can watch TV without closing the blinds thanks to the incredible brightness. Blacks are black, colors are vivid.
Sound, OMG. Again amazing. No extra sound equipment, just the TV speakers, but it is pure, clear and spatial. I was watching a show with an outdoor scene and found myself checking the room for a bird on the loose - but it was the TV! My only negative is that the dynamic sound correction for ambient sounds sometimes overcorrects (too loud all of a sudden) which is annoying.
I could not be happier with this TV. It is the pinnacle of TV Technology that I have experienced to date.
I would recommend this to a friend!
Written by a customer while visiting The Insiders